Exhibition Marketing Archives | Page 2 of 11

The Case for Investing in our Second- and Third-Year Exhibitors and Attendees
The Case for Investing in our Second- and Third-Year Exhibitors and Attendees

The Case for Investing in our Second- and Third-Year Exhibitors and Attendees

Stephanie Selesnick, International Trade Information, Inc. Many interesting facts came out of the UFI/Explori Exhibitor and Visitor Insights over the last couple of years, among them that the largest attrition for both exhibitors and visitors happens from years one to two and years two to three. (LINK: https://www.ufi.org/industry-resources/surveys-and-studies/) It costs significantly more to recruit both new attendees and exhibitors. So, what’s an organizer to do? Here are some suggestions. F [...]

By Stephanie Selesnick| 2019-05-21T10:32:15+00:00 May 13th, 2019|All, Exhibition Marketing|0 Comments

Organisers’ future in Russia: paved in silk?
Organisers’ future in Russia: paved in silk?

Organisers’ future in Russia: paved in silk?

Antony Reeve-Crook, Director, ArciMedia Ltd. Among the presentations at the upcoming UFI European Conference at the NEC in Birmingham, Thursday afternoon’s talk ‘Glocalisation 2: Russia – China - One Belt One Road (OBOR)’ is likely to raise eyebrows for some seeking to make in-roads in central Eurasia. The May event looks at ways and measures to benefit from the shifting trade patterns emerging as new alliances are being forged, which makes the debate between Eugen Alles, managing director of [...]

By Antony Reeve-Crook| 2019-04-29T09:48:33+00:00 April 29th, 2019|Exhibition Marketing, Management, Operations & Services|1 Comment

What are US Organizers Looking for When Going Offshore?
What are US Organizers Looking for When Going Offshore?

What are US Organizers Looking for When Going Offshore?

Stephanie Selesnick, International Trade Information, Inc. One of the more anticipated sessions at the upcoming UFI European Conference taking place in Birmingham, UK from May 15-17 is the Glocalization 1: U.S. Players Reaching Out moderated by Gabrielle Weiss, Publisher and Editor, Trade Show Executive, Mary Larkin, Executive Vice President, Diversified Communications, Cassandra Farrington, Co-Founder and CEO, Marijuana Business Daily; President at Anne Holland Ventures Inc. and Dianna Steinb [...]

By Stephanie Selesnick| 2019-04-24T08:19:32+00:00 April 12th, 2019|Americas, Europe, Exhibition Marketing|0 Comments

An ovation for innovation
An ovation for innovation

An ovation for innovation

Antony Reeve-Crook, Director, ArciMedia Ltd. One thing that has always endeared me to the global exhibition industry is the fact that the events you create foster innovation on a definitively industrial scale. The SMEs that typically comprise the bulk of your exhibitors are more often than not pushing innovation to an audience of buyers seeking competitive advantage through fresh partnership. So naturally when I was invited to take part in a two-day workshop, created by Future London Academy, [...]

By Antony Reeve-Crook| 2019-04-05T09:40:38+00:00 April 4th, 2019|Digital Innovation, Exhibition Marketing, Operations & Services|5 Comments

Is it time to rethink traditional event KPI’s?
Is it time to rethink traditional event KPI’s?

Is it time to rethink traditional event KPI’s?

Matthias (Tesi) Baur, Founder and Consultant, MBB-Consulting Group. Financial reward may be the driving force for most businesses, but it is not the only way to measure business success. Our business environment is not the same as it was 20, 10, or even five years ago and the way in which we measure performance should reflect this. Companies assessing their performance by measuring outdated Key Performance Indicators (KPIs) run the risk of performing within an outdated framework. As the basic [...]

By Guest| 2019-02-18T14:32:38+00:00 February 18th, 2019|Best Practices, Digital Innovation, Exhibition Industry, Exhibition Marketing, Human Resources, Management|2 Comments

Exhibitor Retention – Are You Doing All That You Can?
Exhibitor Retention – Are You Doing All That You Can?

Exhibitor Retention – Are You Doing All That You Can?

Stephanie Selesnick, International Trade Information, Inc. Jefferson Davis, President of Competitive Edge, is a self-described, “Trade Show Productivity Expert” with more 30 years of experience in training exhibitors and working in exhibitions. We recently discussed one of his passions – exhibitor retention. In the United States, the average exhibition has 76% exhibitor renewals. That’s still 24% of exhibitors who are not returning – and must be replaced annually. That’s a lot of companies! Ev [...]

By Stephanie Selesnick| 2019-02-11T11:26:08+00:00 February 11th, 2019|All, Americas, Exhibition Industry, Exhibition Marketing|2 Comments

What does Matchmaking mean for exhibitions?
What does Matchmaking mean for exhibitions?

What does Matchmaking mean for exhibitions?

Stephan Forseilles, Head of Technology and Digital Transformation, Easyfairs. Matchmaking has been an ‘on/off’ topic in events for at least 15 years. From the ages of manual matching in Excel to the era of artificial intelligence being the promise of effortless and real-time recommendations, things have evolved. But not so much. Most of us are still selling to exhibitors the right to annoy visitors. So, as usual in that situation, I remove my “organiser” hat and look at it from my “frequent vi [...]

By Guest| 2018-11-09T14:17:59+00:00 November 9th, 2018|All, Best Practices, Digital Innovation, Exhibition Marketing, Topics, UFI Updates|2 Comments

UFI Next Generation Leadership Grantee – meet Lilian Burgardt
UFI Next Generation Leadership Grantee – meet Lilian Burgardt

UFI Next Generation Leadership Grantee – meet Lilian Burgardt

2018 UFI NGL Grantee - Lilian Burgardt, Head of Digital Products - Informa Brazil. Meet Lilian Burgardt, Head of Digital Products - Informa Brazil, one of the four recipients of the UFI Next Generation Leadership Grant (NGL). Lilian Burgardt, one of the four recipients of the 2018 NGL Grant, and I had a chance to catch up earlier this month. The UFI NGL Grant is awarded to future leaders of the exhibition industry for exceptional initiative in driving change and innovation within their differe [...]

By Stephanie Selesnick| 2018-09-13T14:06:48+00:00 September 13th, 2018|All, Americas, Asia – Pacific, Best Practices, Digital Innovation, Europe, Exhibition Industry, Exhibition Marketing, Management, Middle East – Africa, UFI Updates|0 Comments

Peru sailing with, not against, global headwinds
Peru sailing with, not against, global headwinds

Peru sailing with, not against, global headwinds

With the inaugural UFI Latin America Conference taking place in Mexico City next month, the exhibition industry will soon be paying more attention than usual to a region with a combined GDP of almost $9.5 trillion (Caribbean countries taken into account). The region presents a mixed bag in terms of opportunity for global organisers and I'm interested to see what the focus of conversation will be both on stage where the content is planned, and in the breaks where the discussion will not be filter [...]

By Antony Reeve-Crook| 2018-08-30T08:39:03+00:00 August 30th, 2018|Americas, Exhibition Industry, Exhibition Marketing, UFI Updates|0 Comments

What should/could event engagement tech do for event organizers to survive and thrive in the digital age?
What should/could event engagement tech do for event organizers to survive and thrive in the digital age?

What should/could event engagement tech do for event organizers to survive and thrive in the digital age?

Stephan Forseilles, Head of Technology and Digital Transformation, Easyfairs. Written by Stephan Forseilles When Swapcard's Ilan Goren asked me if I'd be interested in contributing an article to their Blog on "What event engagement tech should /could do for event organizers to survive and thrive in the digital age", I jumped on the occasion. It's not everyday that you can have such a "blue sky" approach to the question. The first remark that often comes up in discussions about the future of th [...]

By Guest| 2018-08-24T11:50:04+00:00 August 24th, 2018|Americas, Asia – Pacific, Best Practices, Digital Innovation, Europe, Exhibition Industry, Exhibition Marketing, Middle East – Africa, UFI News, UFI Updates|21 Comments