Exhibition Marketing Archives | Page 2 of 9

Social media & trade fairs – a perfect match
Social media & trade fairs – a perfect match

Social media & trade fairs – a perfect match

Blogger: Thimo Schwenzfeier, Head of Marketing Communication for Messe Frankfurt Exhibition GmbH’s textiles and textile technology events*. * like the Heimtextil trade fair, or the relatively young projects like the ethical fashion show and the Greenshowroom during the Fashion Week in Berlin. Online communication and social media have become an integral part of major events and trade fairs. But how do trade fair organizers conduct their own online marketing and their own social media engagement? [...]

By Guest| 2018-01-23T10:37:30+00:00 September 22nd, 2016|All, Best Practices, Digital Innovation, Europe, Exhibition Marketing|0 Comments

Social Media – A lonely profession?
Social Media – A lonely profession?

Social Media – A lonely profession?

I recently attended Quadriga University's 9th Conference Social Media - Social Media as a Mindset in Berlin where professional social media users met and exchanged! The paradox is, while we live and breathe social media every day to connect virtually with friends and peers around the world, working within social media can actually be a lonely profession. Most companies do not have the luxury to employ multiple community managers and so often have just one dedicated staff member to drive the comp [...]

By Angela Herberholz| 2018-01-19T14:42:04+00:00 September 16th, 2016|All, Digital Innovation, Exhibition Marketing|0 Comments

How exhibitions engage with people online and what the millennials expect of them
How exhibitions engage with people online and what the millennials expect of them

How exhibitions engage with people online and what the millennials expect of them

Blogger: Christoph Spangenberg, Corporate Communications, MCH Group Every brand can become a love brand online. What companies have to do to achieve this and what the millennials expect of exhibitions was explained by marketing expert Huib van Bockel and behavioural scientist Tessa van Asselt at the UFI Open Seminar in Basel. The theme of this year's meeting for the exhibition sector: The Challenge of Change. How do companies reach potential customers in the Internet? How do they develop a loyal [...]

By Guest| 2017-12-08T12:01:19+00:00 June 27th, 2016|All, Digital Innovation, Exhibition Industry, Exhibition Marketing, Human Resources|0 Comments

The power of exhibitions to engage in an ‘always on’ world
The power of exhibitions to engage in an ‘always on’ world

The power of exhibitions to engage in an ‘always on’ world

Opinion piece – from Joyce Dimascio, Chief Executive of the Exhibition and Event Association of Australasia (EEAA) In a world that’s ‘always on’, the landscape has shifted for marketers. Historically, the relationship between a brand and its customers was largely transactional. The lion’s share of the marketing budget went to advertising and the product with the catchiest tag line or most memorable jingle won the day – and ultimately market share. But this has all changed. It’s no longer about w [...]

By Guest| 2017-12-10T13:33:31+00:00 June 16th, 2016|All, Asia – Pacific, Exhibition Industry Research, Exhibition Marketing|0 Comments

Maybe we are just not that important
Maybe we are just not that important

Maybe we are just not that important

Blogger: Barry Siskind, author of Powerful Exhibit Marketing In April of 2010 I posted a short blog on UFILive.org titled, "Are exhibitions the poor cousins in the marketing mix?" The premise of my argument was that marketers don't seem to take exhibitions seriously whether in academic texts, business practices or budgeting. That was six years ago and just as I am beginning to think there is a shift in attitudes, I am reminded that I am perhaps being optimistic. A case in point is recent researc [...]

By Siskind Barry| 2017-12-10T13:52:50+00:00 May 24th, 2016|All, Exhibition Industry Research, Exhibition Marketing|0 Comments

Make Global Exhibitions Day global

Blogger: Kai Hattendorf, UFI Managing Director We are two months away from “Global Exhibitions Day“, so today I want to share with you the latest news on how people all around the world are getting ready to send a joint message about the importance of the exhibition industry. Global Exhibitions Day is a combination of all our efforts. It is an invitation to promote the value of our industry, together, with a single and cohesive voice. More than 30 associations, dozens of UFI members – organisers [...]

By Kai Hattendorf| 2017-12-08T10:26:48+00:00 April 11th, 2016|All, Exhibition Industry, Exhibition Industry Research, Exhibition Marketing, UFI Updates|0 Comments

Surviving the unimaginable

Blogger: Barry Siskind, Author: Powerful Exhibit Marketing Most businesses have a distinct advantage over ours – predictability. When business leaders carefully follow the rules of production, marketing and finance, businesses grow. When they disregard the basic business tenants crisis can come lurking. The exhibition business doesn’t have that luxury. In our business everything becomes a factor from the weather to erupting volcanoes to acts of terrorism. Each of these disrupting factors directl [...]

By Siskind Barry| 2017-12-08T10:32:18+00:00 March 16th, 2016|All, Exhibition Industry, Exhibition Marketing|0 Comments

Confirmation bias lurks in the boardroom

Posted by Barry Siskind UFI’s Community Manager You and one of your staff have made a decision. You gave it a lot of thought, did the research and moved forward. Yet, in spite of all that went into the decision, it turned out wrong. Why? It could be because the law of averages states that it’s impossible to be right all the time, or, when you or your staff member did the research did you show a bias for information that confirmed your view and ignored the rest. According to psychologists the ans [...]

By Siskind Barry| 2017-12-03T01:13:33+00:00 April 7th, 2015|All, Best Practices, Exhibition Marketing, Operations & Services|0 Comments

The left and right brain balance

Posted by Barry Siskind UFI’s Community Manager Which trait would be the most advantageous for someone in the exhibition industry – left or right dominated? While left brain people are typically characterized as logical, realistic and focused, right brainers are creative and emotional. The demands to handle a multitude of logistic would point to left brain people as being the best choice. Asking a right brain dominate person to handle the daily demands of scheduling can be risky. But, if left do [...]

By Siskind Barry| 2017-12-03T01:13:33+00:00 March 19th, 2015|All, Best Practices, Digital Innovation, Education, Exhibition Marketing, Human Resources, Operations & Services|0 Comments

Focus on profits and expansion with the cloud

Posted by Barry Siskind UFI’s Community Manager Computing in the cloud – everyone is talking about it but are they using it? It seems counterintuitive to think that some companies are not when the benefits of the cloud far outweigh the costs. The cloud can help all businesses – large and small - save money and streamline their operations without the expense of building an IT infrastructure. A recent post on Fortune Magazine’s website by small business expert and blogger Alice Bredin lists five w [...]

By Siskind Barry| 2017-12-03T00:17:23+00:00 February 12th, 2015|All, Best Practices, Digital Innovation, Education, Exhibition Marketing, Human Resources|0 Comments