Exhibition Marketing Archives | Page 2 of 10

Peru sailing with, not against, global headwinds
Peru sailing with, not against, global headwinds

Peru sailing with, not against, global headwinds

With the inaugural UFI Latin America Conference taking place in Mexico City next month, the exhibition industry will soon be paying more attention than usual to a region with a combined GDP of almost $9.5 trillion (Caribbean countries taken into account). The region presents a mixed bag in terms of opportunity for global organisers and I'm interested to see what the focus of conversation will be both on stage where the content is planned, and in the breaks where the discussion will not be filter [...]

By Antony Reeve-Crook| 2018-08-30T08:39:03+00:00 August 30th, 2018|Americas, Exhibition Industry, Exhibition Marketing, UFI Updates|0 Comments

What should/could event engagement tech do for event organizers to survive and thrive in the digital age?
What should/could event engagement tech do for event organizers to survive and thrive in the digital age?

What should/could event engagement tech do for event organizers to survive and thrive in the digital age?

Stephan Forseilles, Head of Technology and Digital Transformation, Easyfairs. Written by Stephan Forseilles When Swapcard's Ilan Goren asked me if I'd be interested in contributing an article to their Blog on "What event engagement tech should /could do for event organizers to survive and thrive in the digital age", I jumped on the occasion. It's not everyday that you can have such a "blue sky" approach to the question. The first remark that often comes up in discussions about the future of th [...]

By Guest| 2018-08-24T11:50:04+00:00 August 24th, 2018|Americas, Asia – Pacific, Best Practices, Digital Innovation, Europe, Exhibition Industry, Exhibition Marketing, Middle East – Africa, UFI News, UFI Updates|4 Comments

Insights into the Brazilian Exhibition Industry
Insights into the Brazilian Exhibition Industry

Insights into the Brazilian Exhibition Industry

Marco Basso, President of Brazil Informa Global Exhibitions Division. Marco A. Basso, is President of Brazil, Informa Global Exhibitions Division, a company he’s been with the last 22 years. Discovered by a head hunter to begin Informa’s operations in the country, he knew nothing about the exhibition business, but had a background in congresses and seminars. Like most of us, he said, “The exhibition business is a very dynamic industry and gets into your blood pretty quickly – but you have to h [...]

By Stephanie Selesnick| 2018-07-26T07:48:22+00:00 July 26th, 2018|Americas, Digital Innovation, Exhibition Industry, Exhibition Marketing, UFI Updates|0 Comments

Is the UK government putting more stock in business events as Brexit looms?
Is the UK government putting more stock in business events as Brexit looms?

Is the UK government putting more stock in business events as Brexit looms?

Kerrin MacPhie, VisitBritain. While the UK is home to many of the world’s leading organisers, its event business at home is largely a domestic market. But in light of the country’s upcoming departure from the European Union, the role of exhibitions at home has become increasingly important. Take for example the Farnborough International Airshow, which runs this week – 37 weeks before the UK is scheduled to leave the European Union. “This is an incredibly exciting time for aerospace. Not only [...]

By Antony Reeve-Crook| 2018-08-03T07:45:41+00:00 July 19th, 2018|All, Best Practices, Europe, Exhibition Industry, Exhibition Marketing, Management, UFI Updates|1 Comment

What’s New in Attendee Acquisition?
What’s New in Attendee Acquisition?

What’s New in Attendee Acquisition?

I recently asked the following question on LinkedIn: Hi exhibition industry friends. Out of curiosity, what other attendee promotion/recruitment tools are you doing besides print, death by email and digital-based outreach? The reason I asked the question was two-fold: It seems many show organizers are over-dependent on emails to get the job done for recruiting quality visitors; and wanted to know what else industry colleagues are doing. A number of people answered, and there were over 1600 views [...]

By Stephanie Selesnick| 2018-05-25T09:29:38+00:00 May 25th, 2018|All, Americas, Asia – Pacific, Best Practices, Europe, Exhibition Industry, Exhibition Marketing, Middle East – Africa, Operations & Services, UFI Updates|0 Comments

Everyone is a Consumer First
Everyone is a Consumer First

Everyone is a Consumer First

We are consumers first and foremost, and as such, our attendees, exhibitors and stakeholders expect face-to-face, business-to-business events to be more like the experiences encountered at festivals, concerts, and other live events. Unfortunately, most exhibitions are not. Here are a few thoughts to modernize trade shows so they are more interactive and entertaining for attendees. They are based on ideas expressed at the recent XLIVE Esports Summit in Los Angeles, USA. For those of you who have [...]

By Stephanie Selesnick| 2018-04-11T15:24:00+00:00 April 11th, 2018|All, Best Practices, Digital Innovation, Exhibition Industry, Exhibition Marketing|0 Comments

Re-launch Exhibition Industry Blog
Re-launch Exhibition Industry Blog

Re-launch Exhibition Industry Blog

Built from the ground-up with the needs of the global exhibition industry in mind, I am pleased to present the UFI blog with a clean, uncluttered design, improved functionality and rich, enhanced content. Designed and structured to mirror the value and resources of the exhibition industry, the newly revamped UFI blog will provide you with specialised, thought-provoking content. From exhibition industry professionals This newly redesigned blog offers quick and easy access to articles on trending [...]

By Angela Herberholz| 2018-01-23T10:55:37+00:00 January 22nd, 2018|All, Digital Innovation, Exhibition Marketing, UFI Updates|0 Comments

Digital trade fair marketing provides the platform for connecting real and digital worlds
Digital trade fair marketing provides the platform for connecting real and digital worlds

Digital trade fair marketing provides the platform for connecting real and digital worlds

Blogger: Henric Uherek, Coordinator Messe Frankfurt Trade fairs are increasingly connecting the digital and the real world. Henric Uherek, Coordinator Messe Frankfurt, explains the challenges that this development poses for exhibitors and trade fair organizers and what’s up next for digital trade fair marketing in 2017 and beyond. Artificial intelligence, big data and automation – many exciting technologies continued to develop rapidly in 2016. Which digital marketing trends do you foresee for 2 [...]

By Guest| 2017-12-07T10:34:35+00:00 February 14th, 2017|All, Best Practices, Digital Innovation, Europe, Exhibition Marketing|0 Comments

Social media & trade fairs – a perfect match
Social media & trade fairs – a perfect match

Social media & trade fairs – a perfect match

Blogger: Thimo Schwenzfeier, Head of Marketing Communication for Messe Frankfurt Exhibition GmbH’s textiles and textile technology events*. * like the Heimtextil trade fair, or the relatively young projects like the ethical fashion show and the Greenshowroom during the Fashion Week in Berlin. Online communication and social media have become an integral part of major events and trade fairs. But how do trade fair organizers conduct their own online marketing and their own social media engagement? [...]

By Guest| 2018-01-23T10:37:30+00:00 September 22nd, 2016|All, Best Practices, Digital Innovation, Europe, Exhibition Marketing|0 Comments

Social Media – A lonely profession?
Social Media – A lonely profession?

Social Media – A lonely profession?

I recently attended Quadriga University's 9th Conference Social Media - Social Media as a Mindset in Berlin where professional social media users met and exchanged! The paradox is, while we live and breathe social media every day to connect virtually with friends and peers around the world, working within social media can actually be a lonely profession. Most companies do not have the luxury to employ multiple community managers and so often have just one dedicated staff member to drive the comp [...]

By Angela Herberholz| 2018-01-19T14:42:04+00:00 September 16th, 2016|All, Digital Innovation, Exhibition Marketing|0 Comments