Revised Globex forecasts: Solid global growth in 2022 but recovery will be slow

By Athan Siah, Co-Editor of Globex published by AMR International   It’s great to see the continuing return of live in-person events. The recent success of the UFI European Conference was a fine example of just how important it is to bring people together. Events are certainly picking up. AMR’s Globex analysis indicates that 2022 should still yield global growth of c. 40% on 2021 – this applies across most countries. However, the road to recovery will continue to slow. As we look ahead, the [...]

Globex forecasts on track for US exhibition market

by AMR’s Globex co-author Athan Siah “If you have to forecast, forecast often.” – Edgar Fiedler   Looking back at 2021, exhibition markets worldwide continued to be devastated. The promised return of F2F events was thwarted first by the Delta variant then, to a lesser extent, by Omicron. As we were editing Globex 2021 in Q3 2021, renewed uncertainty presented us with an unenviable challenge: to forecast how the industry would change again (or not) before the end of the year and beyond. It’s [...]

UFI President’s Letter: March 2022

Dear colleagues, dear friends, In February, we released the latest edition of the Global Barometer research, which takes the pulse of the industry. This edition of UFI’s bi-annual industry survey includes data from 401 companies in 53 countries and regions. With easing travel restrictions, our community is eager to see each other again and to meet new people! The results highlight the accelerating pace of the industry’s recovery in 2022, following the severe impact of COVID still felt on activit [...]

Through COVID-19 and beyond: STB, PCMA and UFI launch white paper to reimagine the future of business events

The COVID-19 pandemic has sparked new challenges for the global business events sector. The Singapore Tourism Board, in partnership with the Professional Convention Management Association (PCMA) and UFI (Global Association of the Exhibition Industry), presents a white paper that outlines how the sector can reimagine its offerings and better future-proof itself through innovation. The impetus for change  In 2020, the global travel and hospitality industry suffered a staggering loss of US$935 bill [...]

By | 2021-06-28T08:10:08+00:00 June 28th, 2021|Exhibition Industry, Exhibition Industry Research|0 Comments

COVID-19 and its Impact on 2020

UFI recently released the impact of COVID-19 on the 2020 global exhibition industry with its 26th Global Barometer. It may be summed up in one word: OUCH! By all accounts, 2020 was a painful year of severe contraction for the industry – down by 68% from 2019’s figures. As one could expect, profits were also down in 2020, ranging from 47% in the Asia-Pacific region and Europe, 50% in North America, to 58% in the Middle East & Africa, and 64% in Central and South America. This latest 191 page [...]

Takeaways from Part 2 of the UFI-Explori Global Recovery Insights 2020 Study

“Return on Investment (ROI) from digital events is a something 75% of exhibitors are still searching for, although one in four say the ROI is better than face-to-face events,” commented Sophie Holt, Managing Director of Explori, UFI’s research partner about Part 2 of the UFI-Explori Global Recovery Insights Study released late last year. “As the generally lower total cost of exhibiting equates to a lower investment, a lower return might be needed to ‘balance the books.’” Part 1 of the study was [...]

SISO/UFI Deeper Dive: Case Study on Super Pet Expo

How All Show Services Produced a B2C Show Safely and Successfully in Virginia Find out how All Show Services produced a B2C show safely and successfully in Virginia! Show Producer Eric Udler shares insight on how his team and their partners were able to pull off one of the first consumer shows in the U.S. since COVID-19. To help members understand the full picture, SISO and UFI take a deeper dive by including perspective from convention center management, an attendee, and an exhibitor on their s [...]

Yes, the quality of exhibiting companies at your show matters

During the recent #UFIConnects Webinar featuring some results of the latest UFI & Explori Global Recovery Study (with funding from SISO), there were a couple of questions which were notable. They were around factors visitors consider when deciding whether or not to attend an exhibition. The number one determining factor was the quality of exhibiting companies with 71% of respondents citing it as a huge influence, and another 22% saying it has some influence. That’s 93% of visitors looking at [...]

Are Exhibitors Another Dollar to be Made?

Stephanie Selesnick, President of International Trade Information, Inc. Recently, I was in charge of coordinating the booths for clients at two exhibitions here in the United States. The process was painful. One of the worst parts was navigating exhibitor manuals. Both (from different companies) were not intuitive and technologically challenging. In other words, it was difficult to find, then order booth display items, etc. Compare that with TripAdvisor.com, who makes the experience easy. You [...]

Glimpse ahead

Kai Hattendorf, UFI MD/CEO. It’s that time of year when many of you will be booking your trips to the upcoming UFI Global Congress. The UFI team is busy getting ready for what is sure to be another memorable meeting. (If you still need to register, just click here). After Shanghai in 2016 and Johannesburg in 2017, our industry’s global annual gathering will take place in St. Petersburg (Russia). It’s been a memorable year for our industry, so there are many issues to discuss – from M&A to [...]