Make Global Exhibitions Day global

Blogger: Kai Hattendorf, UFI Managing Director We are two months away from “Global Exhibitions Day“, so today I want to share with you the latest news on how people all around the world are getting ready to send a joint message about the importance of the exhibition industry. Global Exhibitions Day is a combination of all our efforts. It is an invitation to promote the value of our industry, together, with a single and cohesive voice. More than 30 associations, dozens of UFI members – organisers [...]

News from the UFI President

Blogger: Sergey Alexeev, UFI President This month we are starting to reach out to more of our members through a new initiative we call the Ambassador Programme. It is designed to highlight the value and benefits that UFI offers to all our members, and will be particularly helpful for those who may not yet be aware of the full advantages of the UFI membership. Just think about it: Our association this year alone is organising six industry events – the Shanghai Congress, the Global CEO Summit, Reg [...]

Beginning the attendee journey

Posted by Barry Siskind UFI’s Community Manager Much has been written about the “attendee experience,” recently I read a blog post on the My Industry tracker recently that described it as the “attendee journey.” Blogger Robin Gallegos describes the attendee journey as a careful examination of each step the attendees takes as they interact with an event or exhibition.  That’s everything from registration to the follow-up surveys. The first step is registration and according to the author if that [...]

Young professionals deliver unique value to exhibitions

Posted by Barry Siskind UFI’s Community Manager The Center for Exhibition Industry Research and SISO has just released another landmark study titled, “2015 Young Professional Exhibitor Needs and Preferences Study.”  The thirty eight page report is packed full of useful information. Here are the five key findings: 98 percent of young exhibitors report that exhibitions deliver unique value that cannot be fulfilled by other marketing or sales channels. Seven out of 10 young exhibitors view the exhi [...]

What are you doing with all the data?

Posted by Barry Siskind UFI’s Community Manager At UFI’s recent congress in Bogota, I had the opportunity to attend the researcher’s meeting.  We heard from Christian Druart, UFI’s Research Manager, Ana Maria Arango, Executive Director of AFIDA, Mark Cochrane, UFI’s Asia/Pacific Regional Manager and Dr. Enrica Baccini, Chief Research and Development Officer, Fondazione Fiera Milano. Also sitting in on the meeting was Brian Casey, CEIR’s new CEO and President.  These five groups represent a huge [...]

How secure is iCloud?

Posted byBarry SiskindUFI’s Community Manager In recent news, high profile actors such as Jennifer Lawrence and Kate Upton’s iCloud accounts were hacked and private photographs were posted on the internet. In a post on Mashables.com the author asked the question, “Can you trust iCloud?” It’s an important consideration. So much transpires in the planning, execution and post-exhibition that a breach in security can have a significantly negative affect on our on-going operations and the reputation [...]

The twenty common mistakes organizers make

Posted by Barry Siskind UFI’s Community Manager What are the twenty common mistakes organizers make? Click here: http://events.bob.tv/media/never-fail-attendees/?utm_source=IAEE+4.30.14&utm_campaign=ac5eb7cb0a-TGIF_TEN_IAEE_7_25_2014&utm_medium=email&utm_term=0_289bfe4ab6-ac5eb7cb0a-151246729 [...]

The exhibition industry is showing signs of cautious optimism

Posted by Barry Siskind UFI’s Community Manager UFI’s 13th Global Barometer of the Exhibition Industry is now ready. The question many of us have pondered is whether we are out of the economic crisis of the past few years and into more positive times. While almost half of the companies surveyed stated that profits were up, 56% declared that they still felt the impact of the crisis and would continue to do so until the end of 2015. The Global Barometer of the Exhibition Industry is an excellent r [...]

Gamification at an exhibition

Posted by Barry Siskind UFI’s Community Manager Exhibitors attend our exhibitions to meet highly qualified buyers. But whose responsibility is it to bring these buyers to the exhibition? The answer, in my opinion, is that everyone plays a role in promoting an exhibition. Engaging exhibitors in promotional activities has never been more important. Some exhibitors take their role as exhibition promoters seriously and go to great lengths to reach out to as many buyers as possible. Sadly, these exhi [...]

Finding the right digital mix

Posted by Barry Siskind UFI’s Community Manager The thought of a digital future is on everyone’s mind with questions such as: “What new digital services can be added to an exhibition program?” or, “What new revenue streams can be created?” or, “How can digital improve relationships with all the stakeholders?” With an ever growing numbers of digital options available to organizers and facilities, making a wrong choice can be disastrous. If this sounds familiar and you are thinking about dipping y [...]