Today I attended a very informative session offered by the Trade Show Exhibitors Association, Canada East Chapter on Social media and its importance to the event and exhibition industry.
It was moderated by our very own Barry Siskind and I certainly learned a lot about social media tools and most importantly how it can be used in our industry. Going forward we will look at how our brand can begin participating and what goals we should set to measure against. The panel also discussed how important it is to have built in analytics and we will be exploring 2 tools that were mentioned, hootsuite.com and tweetdeck.com
One of the overriding comments is that social media is part of your business/marketing plan and not a separate entity. While everyone expressed concerns about how to effectively engage social media, all agreed that it is a growing segment of the market.
What tools do you think are a good fit?
Arlene Campbell| General Manager Sales & Events| Exhibition Place l Direct Energy Centre | Allstream Centre
Dear Arlene,
As there are so many options It’s worth full to step into a trial and error process. It’s time consuming but your investments are relatively low. Get involved and share your experience with others to find out what fit’s best. Don’t be affright to make mistakes, you’ll learn from it, and even more important; organize some internal sessions. You’ll find that some of your employee’s are more experienced and bring you and your company to a next level.
Kind regards,
Ton Otten
VNU Exhibitions Europe
Hi Tom, I totally agree with you, especially learning form our employees. For some of our staff the new media is how they communicate. Thanks for your thoughts.
Social media network is playing a major role in the trade fair industry. Being started the same as a networking tool, gradually it has become a referral tool for all industries. There by increasing the business potential of any industry and where the participation is in mass.
Thanking you
Online Business Head
http://www.visittradefairs.com