Posted by

Barry Siskind

Community Manager

Attracting high value delegates to an exhibition can be doomed, without a powerful seminar and workshop lineup. Yet, the issue of measurement is often left to the discretion of the conference and exhibition organizer.

In a news release in the MICE Monitor, Reed Travel Exhibitions, in conjunction with New York based Guide Star Research Meeting Metrics developed an on-line evaluation system. Reed ran a pilot of this program at last year’s European Incentive Business Travel and Meetings Exhibition and based on its success is expanding it to three additional events in Barcelona, Beijing and Baltimore (USA).

Using MeetingMetrics the delegates are able to log onto the system at the conclusion of each session through their PDA’s, Notebooks or P.C.’s and complete the evaluation form.

In a world of independent audits it will be interesting to monitor services such as this, and I am quite sure there will be others.

To read the announcement click: http://www.ispypublishing.com/freestuff/M.I.C.E_7_8_2010.pdf