Posted by

Barry Siskind

Community Manager

 

I want you to open this link:

http://www.web2summit.com/web2010/public/content/livestream

Here is a live streaming of the Web2.0 Summit held on November 15 – 17 in San Francisco, California. If you scroll to the bottom you will find a list of the various seminars and if by clicking a certain subject you can see a video of that  topics’ highlights.

People who might be interested in Web2.0 but couldn’t make the conference had an opportunity to share the experience with those who did at no cost.

Does this mean that video streaming will cannibalize our markets and if people can get the information for free, they might not attend? It’s too early to tell for sure but if my instincts are correct, I believe video streaming can ignite interest in your conferences and fairs. It can also stimulate interest beyond the dates of the event and ultimately motivate more people to attend in person the next time.

The process of creating internet videos is inexpensive, all you need is a camcorder.  The format up can be as simple as an interview with your speakers or recording of the entire presentation. After recording, there  is no cost to load it to sites such as  YouTube. Make sure you broadcast the fact that people interested in your conference have a chance to see what is transpiring at your event through social media.

Now the viewers have a moment by moment experience of your event and they do not have to wait until the conference is over.

I believe that we are on the verge of a new way of promoting our events. Those organizers who embrace the technology early will be in a strong position to modify their approach as tools like video streaming mature.