Posted by

Barry Siskind

Community Manager

 

As the world leaders have concluded their meeting in Davos Switzerland, a new term has appeared in our lexicon: The Supercycle.

 

A supercycle is defined by economists as a long term economic growth cycle that lifts all country’s economies simultaneously.

 

Historically since the industrial revolution there have been three such cycles, from 1870 to 1913 and 1946 to 1973. In the current cycle of 2000 to 2030 economists are predicting an annual growth in GDP of 3.5 percent per year world-wide.

 

What will drive this supercycle is an increase in the economies of China, India, Brazil and Russia.

 

If economists are correct, then the recession of the past few years is going to go down in history as nothing more than a blip on a radar screen.

 

The problem with economists is that we won’t know if they are right until after the fact.

 

However, on the chance that they are correct, will the exhibition industry simply be swept along for the ride or are there steps we can take now to ensure that at the end of this predicted supercycle we will be in a strong position to cope with whatever economic cycle comes our way after 2030?