Posted by
Barry Siskind
Community Manager
In the January issue of Exhibition News there was an article titled, Taking care of exhibitors business.http://www.exhibitionnews.co.uk/
The gist of the article is that it is becoming increasingly more important for organizers to take a proactive role in helping their exhibitors find success.
In a past blog I spoke about the need for organizers to offer a concierge service for attendees as well as exhibitors. The Exhibition News article underscored the importance of taking a one-on-one consultative approach which includes everything from how to exhibit and how to create a great display to finding the right suppliers. But the issue that goes to the bottom line of their reason for exhibiting in the first place is their return on investment.
The reality is that whether your exhibitors have a sales objective such as gathering qualified leads or a communication objective such as reinforcing a brand message, measurement is a crucial issue.
What are you doing to help your exhibitors find their ROI? What tools have you found helpful?
There is obviously a lot to know about this. I feel you made certain nice points in features also.
soical media marketing
Hello
ROI – the question on : ” what does it bring ?”
In Publiganda we use a simple formula
– What is th average added value of a customer ?
– How much contacts did you have = potential added value .
– How much contracts did you sign = real added value brought by the participation at the show.
But we admit this is much to basic to be used in every case. The only thing is that it seems to be a good basis for the exhibitor to make him think and refine this formula according to his own nees and his own market.
My message is : maybe we do not have to chew everything for them – maybe we just have to make them think ! In any case – it will be different for each individual exhibitor …
Kind regards
Koen Bogaert
Publiganda nv