Posted by

Barry Siskind

Community Manager

 

Just when you thought you had heard it all, along comes another Syndrome. It’s called Pedestrian Aggressiveness Syndrome (PAS) – think road rage without the car.

 

Two researchers: Jerry Deffenbacher of Colorado State University in the United States and Leon James of the University of Hawaii are studying these phenomena. They call it “Sidewalk rage.”

 

The symptoms include such things as hostile mannerisms, staring, muttering or a growing feeling of impatience. While the focus of their research was on people walking on a sidewalk, it’s not a great stretch to wonder what’s going on in the minds of attendees at a busy trade fair. How do they respond to other visitors who stop in the middle of the aisle to admire an exhibitor or talk to a colleague? How do these visitors respond to exhibitors who encroach on aisle space interrupting the smooth flow of traffic? The list goes on…

 

With so much discussion focused on the exhibitor experience, it’s a natural question to ask what the effect of navigating a trade fair where people in the aisles are exhibiting “sidewalk rage” has on attendees overall level of satisfaction.

 

Read the entire article, I think you will find it interesting.

 

http://online.wsj.com/article/SB10001424052748703786804576138261177599114.html