Posted by
Barry Siskind
Community Manager
A visitor to a permanent showroom facility walks past the showroom windows. What do they see?
Or:
An attendee at a trade fair walks past an exhibitor’s display. What do they see?
The answer to both scenarios has just moved up a notch. Richard Day, Science Correspondent for London’s Telegraph reports in a recent article that window shoppers may now be able to see themselves wearing a piece of clothing and before long using a tool, driving an automobile or living a lifestyle.
With the help of new technology being developed by computer engineers and programmed store mannequins window shoppers will be able to try on the latest fashions from the pavement outside stores.
Mr. Day, reports that researchers have developed this new system that taps into information on the individual’s smart-phone when the shopper passes by a window. Then the technology produces a life-like three-dimension image that is flashed onto a screen showing the passer-by in the clothes being featured.
For now the system uses specific body measurements that the window shopper has logged into their smart phone and the high-tech mannequin does the rest. It’s not a great stretch to see how the next generation of this technology can insert shoppers into a lifestyle scene or onto the leather seat of a luxury car.
What this technology does is to take the shopping experience to the next step and for facility managers and exhibitors, particularly those marketing at B to C fairs and events; this gives the word experience a whole new meaning.
This is one bit of technology that if it lives up to its promise could revolutionize our business by injecting a much-need element of attendee experience into the equation.
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