Posted by
Barry Siskind
Community Manager
I came across this blog posted on http://blog.infolinks.com/. I couldn’t resist the title, “The Evolution of Advertising: From Stone Carving to the Old Spice Guy.”
Infolinks had prepared an advertising timeline dating back four thousand years. I scanned it and was not surprised to find there was not one mention of exhibitions in the marketing mix.
We’ve been helping companies market their products and services for over seven hundred years and yet the advertising industry pays us very little heed.
Perhaps we should look for a new category to place ourselves in and then see if marketing comes knocking on our door.
This issue has long been a pet peeve of mine made tougher when clients obtain their financial commitment to participate in face to face directly from the marketing budget.
Hey Barry, our industry is largely misunderstood and that’s our fault. We don’t promote as an industry the value proposition of expos nor have a reliable or quantifiable standard of performance measurement. My blog…exhibition pro.wordpress.com also addresses some of these concerns.