Posted by

Barry Siskind

Community Manager

 

Never before has the content of the programs offered to attendees of our conferences and fairs been more critical than now when visitors are becoming more selective about the events they attend.

Keeping up on current trends, new products, and technologies is becoming increasing difficult. Couple this with the speed at which business is moving and the challenge of creating content that is relative and timely is even more challenging.

There is an untapped source for content that is worth looking into. On the International Center for Exhibition and Event Marketing (ICEEM) site there was an interesting posting titled, The Exhibitor as a Content Generator.

 

http://blog.iceem.net/exhibitor-content/?utm_source=feedburner&utm_medium=email&utm_campaign=Feed%3A+ICEEM+%28The+International+Center+for+Exhibitor+and+Event+Marketing%29

 

Blog master Joyce McKee lists ten techniques for organizers that will give them more access to the wealth of information that is somewhat locked up in the hands of exhibitors.

If you are not taking full advantage of the incredible resource you have in your exhibitors, then this blog posting worth your attention.