Posted by

Barry Siskind

Community Manager

I read an interesting article by Dr. Andreas Hinterhuber, an Austrian consultant on a recent blog posting in International Meetings and Review. The focus of the article was on six myths about the approach that organizers often use when creating their pricing strategy. www.questexmeetingsreview.com.

The six myths Hinterhuber addressed were as follows:

  1. Costs are a good basis for pricing.
  2. Small      changes in price are not important
  3. The customer is price-sensitive
  4. We sell a commodity
  5. I  have to compete on price or I’ll lose business
  6. Managing prices means changing prices.

If just one of these myths sounds familiar then you must read Hinterhuber’s arguments in detail. Then let me know whether you agree or not.