Posted by

Barry Siskind

UFIs Community Manager

When I asked Juan Pablo De Vera what lesson he learned from his years as president of Reed Exhibitions Alcantara Machado, Brazil, he smiled. His answer resonated with me and I’ve quoted him often. He said, “We are running trade shows and creating services for people. What I learned was that we service this industry rather than the other way around.”

Juan Pablo De Vera is our most recent inductee into UFI’s Spotlight on Leaders and Trends. Read his entire interview at http://bit.ly/WxiCCc