Posted by
Barry Siskind
UFIs Community Manager

From June 17 to June 19, UFI will be conducting its Open Seminar in Europe in Malmo, Sweden. The line up of speakers is impressive. The theme, Success Factors for Tomorrow’s Exhibition Business, is compelling.
One of the speakers is Hans Leenhouts, Founder, CEO and Trainer for the Dutch based firm Sales and Pepper. I first met Hans in Sao Paulo at ExpoSystems where his dynamic presentation added an element of excitement that was unparalleled. I caught up with Hans to ask a couple of questions about his upcoming presentation in Sweden.

Barry:

Your session is titled “New Marketing Trends for the Exhibition Industry?

Hans:

Actually, a better title might have been, Let’s Embrace the “Swipe” Generation; How trends can feed us to become better.

Barry;

What is the single most powerful new trend that you have identified?

Hans:

The importance of meeting face to face still remains and in fact has actually increased in, what I call the “swiping” era. But the trend to watch is the changing expectations of both visitors and exhibitors.

Barry:

In your opinion what is the danger that an organizer faces by not adapting to new ideas

Hans:

I believe there will be lots of room for newcomers who do not carry the heavy burden of the past. So if you are an “oldie” and resistant to change you might be in jeopardy.

To see the complete agenda and obtain registration information for the Open Seminar in Europe which runs from June 17 – 19th Click here: www.ufi.org/malmo2013.