Posted by
Barry Siskind
UFI’s Community Manager

Over the past year we have had lots of discussions at UFILive.org about the opportunities in India. One organization that has an admirable track record in India is UBM Asia Ltd. Michael Duck, Executive Vice President of UBM will be sharing his experiences in India with the participants at the UFI Open Seminar in Asia, March 6-7 in Bangalore, India. I asked Michael about UBM’s experience in Asia. Here is what he said;

Barry:

UBM has had considerable experience in India. What surprised you most about this market?

Michael:

The Indian Tourism Board’s record breaking run with its wonderful ad campaign ‘’Incredible India’’ says it all… India is just that, it’s incredible with its vibrancy, its people, culture, opportunities and beautiful land. It’s also incredible that anything can get done with the huge traffic jams, 1.2 billon people on the streets, monsoon rains that flood everything out, and a multitude of taxes and forms that would confound the most active of Inland Revenue officers!

Barry:

What still surprises you?

Michael:

There is no doubt that this wonderful land although ancient in its history is still known as an emerging market. It has the ability to pull literally millions of people out of poverty to become consumers, each with a mobile phone and the possibility now for each to own a car . Indian scientists lead the way in new Pharma research, IT Tech capabilities and putting their own satellites into space.

In our own exhibition media business there is growth. There is the need to meet face to face as everyone wants to be an entrepreneur and everyone wants to strive to improve their ‘lot’.

UBM has now been active in India for eight years and is prominent in investing in the Indian market. I’m proud of the record we have with the shows that we have put on and with the people who make UBM work in “Incredible India.”

To see the entire agenda for this UFI Open Seminar in Asia click here: www.ufi.org/bangalore2014