UFI’s New President Takes the Helm
UFI’s New President Takes the Helm
The Battle of on-line versus face to face rages on
One crucial answer that evades us is the effect of on-line shopping versus the experience of face to face. Do we need both? Is one better that the other? Are customers shifting away from the need to experience for the convenience of on-line purchasing?
The Unstoppable Return of Asia
Dean and Professor Kishore Mahbubani will be one of the key-note speakers at UFI’s 77th Congress in Singapore
Managing Sustainability – A key discussion at UFI’s 77th Congress
The issue of sustainability has been hashed and rehashed in the exhibition industry where one side says that the exhibition industry as a whole does not have the power to produce meaningful change, while the other side professes that even small changes can create a large scale difference to our industry and the planet.
Create a Meaningful Attendee Experience
I am sure there are countless ideas that can be incorporated into your conference plans that won’t add a financial burden, create a sense of community and encourage early registration.
Healthy associations meetings market
by Paul Woodward I've been following with great interest news [...]
Non-Core exhibitors; Smart marketing or a slippery slope?
Years ago I remember a plethora of general purpose trade fairs. Business fairs is the one example that comes to mind. At these events visitors could find everything from soup to nuts. But during the years these unfocused fairs fell out of favor in light of the more specialized targeted solution exhibitions.
The Best Social Media Site
So you want to begin using social media but do not know where to start. The answer is surprisingly simple. First you need to identify the community you are trying to reach.
Selling to All Generations
Do you have staff who is serving an age group they feel no affinity to? Do you have twenty-something computer Geeks relating to aging Boomers?
Currency Wars
Posted by Barry Siskind Community Manager As if wars [...]