Loyalty Programs and the World of Exhibitions
Maybe, just maybe…loyalty programs have found their way into the world of exhibitions.
Fire your Exhibitors
Wouldn’t fair organizers be prudent to weed out the exhibitors who affect their fairs negatively and replace them with newer exhibitors who can add pizzazz to their overall exhibition?
Put Your PDA Away
Living in a connected world has put one more barrier in our path. The solution, in my opinion, is not rocket science; it comes down to two common sense actions:
The Metrics of the Educational Seminar Program
Attracting high value delegates to an exhibition can be doomed, without a powerful seminar and workshop lineup. Yet, the issue of measurement is often left to the discretion of the conference and exhibition organizer.
Twitter, Facebook or LinkedIn?
Posted by Barry Siskind Community Manager The debate over which [...]
Reframing Social media
UK based My Job Group recently published a study declaring that social media may be costing British employers as much as ₤ 14 billion annually
Green Exhibitions
I have long believed that real change requires a multi-disciplined approach. I see the futility in asking exhibitors, for example, to green their display when organizers and facilities have not done their part.
Small Markets
We have focused in the past on India and China primarily because they offer the largest potential. But, we shouldn’t overlook other areas of the world. A recent article in Exhibition News focused in ITE’s efforts in Algeria with the Algerian Natural Gas Event – LNG.
The Earth is warming.
During the past decade, exhibition organizers have embraced sustainable programs through the use of greener technologies. However, even with our best efforts, can we stave off the warming?
IFES focuses on global exhibiting practices
IFES members addressed a concern near to the hearts of many organizers about exhibitors who are eager to exhibit internationally yet are sometime unaware of the business differences in various regions and cultures around the world.