Measuring non-monetary value
Posted by Barry Siskind Community Manager In an age when [...]
Are exhibitions the poor cousins in the marketing mix?
When I read magazines that focus on marketing issues there is usually not much more than a passing reference to exhibitions as a legitimate member of the marketing community
Exhibitions and the demographic shift?
The U.S. Based Center for Exhibition Industry Research in their latest report titled Power of Exhibitions in the 21st Century found that the Gen X'ers and Millennials have completely different attitudes towards exhibitions than did the baby boomers.
Opening the UFI toolbox in Bahrain
Tools for building better exhibitions businesses were on the agenda as more than 85 leaders of the industry met in Bahrain this week at the UFI Open Seminar in the Middle East.
Cost Efficient Operations
As the exhibition industry finds its legs and the recession slowly lifts, the issue of costs have never been as great.
Is virtual here to stay?
Posted by Barry Siskind Community Manager Did the recession push [...]
Is the recession over?
Posted by Barry Siskind Community Manager In a recent press [...]
Where do trade fairs go when they die?
Posted by Barry Siskind UFILive Community Manager This title sounds [...]
Social media tools
Today I attended a very informative session offered by the Trade [...]
Great news about live events
Posted by Barry Siskind UFILive Community Manager A UK company, [...]