The Best Social Media Site
So you want to begin using social media but do not know where to start. The answer is surprisingly simple. First you need to identify the community you are trying to reach.
Selling to All Generations
Do you have staff who is serving an age group they feel no affinity to? Do you have twenty-something computer Geeks relating to aging Boomers?
Lessons from the Expo
by Paul Woodward It's not often that you get to [...]
Technical speakers
Today we are turning our attention to the technical program. Are the criteria you use different than that used for keynotes?
The Shifting Sands in Dubai
A year ago the stories from the middle east were filled with doom and gloom. Overbuilt, underutilized facilities in a recessionary economy left people wondering if the massive investment in this region was nothing more than a series of foolish bets.
Double-dip recession
Could these be two warning signs of a so called, “Double-dip recession?” If the pessimists are right, what does all this mean to the exhibition industry whose success metrics closely mirror GNP and GDP?
Your Concierge Service
So much has moved us away from the simple pleasures of meeting and talking with people face-to-face. The world of travel has become less friendly rather than more. Maybe the addition of a concierge might be the right remedy to reverse those decreasing attendee numbers.
The Meaning of Value
Organizers will be faced with new challenges, the most significant being the way exhibitors find value in their exhibition investment.
Loyalty Programs and the World of Exhibitions
Maybe, just maybe…loyalty programs have found their way into the world of exhibitions.
Put Your PDA Away
Living in a connected world has put one more barrier in our path. The solution, in my opinion, is not rocket science; it comes down to two common sense actions: