The Meaning of Value
Organizers will be faced with new challenges, the most significant being the way exhibitors find value in their exhibition investment.
Loyalty Programs and the World of Exhibitions
Maybe, just maybe…loyalty programs have found their way into the world of exhibitions.
Put Your PDA Away
Living in a connected world has put one more barrier in our path. The solution, in my opinion, is not rocket science; it comes down to two common sense actions:
The Metrics of the Educational Seminar Program
Attracting high value delegates to an exhibition can be doomed, without a powerful seminar and workshop lineup. Yet, the issue of measurement is often left to the discretion of the conference and exhibition organizer.
Reframing Social media
UK based My Job Group recently published a study declaring that social media may be costing British employers as much as ₤ 14 billion annually
Old Spice Hits a Branding Homerun
Old Spice pitchman, Isaiah Mustafa, bare-chested and wearing nothing but a towel, answered questions posed by celebrities and laypeople via various social media sites in real time. The result, in the first twenty-four hours they had 5.9 million viewers.
Advanstar Not Resting on its Laurels
Veteran attendees will act as mentors to junior buyers (protégés). The goal is to make these younger attendees better buyers, to help them use the fair better and give assistance to move their careers along.
Ford Motors introducing their new car on Facebook
Ford Motor Company is breaking with a long standing marketing tradition and is introducing its new Ford Explorer on Facebook rather than at an Auto Show.
The world of business is changing: are exhibitions?
Exhibitions which once were the place for manufacturers to show off new products and services are now challenged by the internet.
Internet Shopping
More and more customers are surfing the internet and finding the products and services they want at a price they are willing to pay before they enter a store. In our situation this would be an exhibition