Inequality in the exhibition industry
In spite of a general consensus that women should have the same rights as men, people in many countries still report that gender inequality persists.
The Meaning of Value
Organizers will be faced with new challenges, the most significant being the way exhibitors find value in their exhibition investment.
What’s in a name?
In an age of takeovers, closures, co-joining efforts, shrinking markets and highly specialized fairs, one might rightfully ask what’s in a name. If you’re shaking your head wondering what the answer is for you, then you must also be pondering the follow-up question – how much effort is maintaining a name worth?
Put Your PDA Away
Living in a connected world has put one more barrier in our path. The solution, in my opinion, is not rocket science; it comes down to two common sense actions:
The Metrics of the Educational Seminar Program
Attracting high value delegates to an exhibition can be doomed, without a powerful seminar and workshop lineup. Yet, the issue of measurement is often left to the discretion of the conference and exhibition organizer.
Green Exhibitions
I have long believed that real change requires a multi-disciplined approach. I see the futility in asking exhibitors, for example, to green their display when organizers and facilities have not done their part.
There is a light in the tunnel
One hundred and seventy five companies from fifty countries in The American’s, Europe, Asia-Pacific and Middle East/Africa, participated in the survey. Although there were regional differences, the companies agreed that the “bottom-out effect” of the recession was felt in the first half of 2010.
Old Spice Hits a Branding Homerun
Old Spice pitchman, Isaiah Mustafa, bare-chested and wearing nothing but a towel, answered questions posed by celebrities and laypeople via various social media sites in real time. The result, in the first twenty-four hours they had 5.9 million viewers.
Ford Motors introducing their new car on Facebook
Ford Motor Company is breaking with a long standing marketing tradition and is introducing its new Ford Explorer on Facebook rather than at an Auto Show.
UFI’s Open Seminar in Budapest
The first economic crisis of the new millennium is ebbing, the volcanic ashes are still wreaking havoc and technology is burgeoning with new products designed to make our businesses easier, so where do we go from here?