Is the UK government putting more stock in business events as Brexit looms?
Kerrin MacPhie, VisitBritain. While the UK is home [...]
What’s New in Attendee Acquisition?
I recently asked the following question on LinkedIn: Hi exhibition [...]
Everyone is a Consumer First
We are consumers first and foremost, and as such, our [...]
Re-launch Exhibition Industry Blog
Built from the ground-up with the needs of the global [...]
Digital trade fair marketing provides the platform for connecting real and digital worlds
Blogger: Henric Uherek, Coordinator Messe Frankfurt Trade fairs are increasingly [...]
Social media & trade fairs – a perfect match
Blogger: Thimo Schwenzfeier, Head of Marketing Communication for Messe Frankfurt [...]
Social Media – A lonely profession?
I recently attended Quadriga University's 9th Conference Social Media - Social [...]
How exhibitions engage with people online and what the millennials expect of them
Blogger: Christoph Spangenberg, Corporate Communications, MCH Group Every brand can [...]
The power of exhibitions to engage in an ‘always on’ world
Opinion piece – from Joyce Dimascio, Chief Executive of the Exhibition [...]
Maybe we are just not that important
Blogger: Barry Siskind, author of Powerful Exhibit Marketing In April [...]