The Expo Tour
the Expo Tour has the potential of bringing an exciting learning experience to your next trade fair.
Fordlandia
Those who attempt to take a strong brand and replicate it world-wide must pay attention to culture, politics, business habits and attitudes in local communities.
Inequality in the exhibition industry
In spite of a general consensus that women should have the same rights as men, people in many countries still report that gender inequality persists.
Exhibit Recall
The highly anticipated report by the US based Center for Exhibition Industry Research (CEIR) titled, An Analysis of changes in the Key Factors Affecting Exhibit Recall in the Last decade, has been released.
Video Streaming on Web2.0
I believe that we are on the verge of a new way of promoting our events. Those organizers who embrace the technology early will be in a strong position to modify their approach as tools like video streaming mature.
Ambush Marketing
The exhibition industry is uniformly behind the banning of what has become known as “suitcasing.” This is where non-exhibitors walk the floor of a trade fair soliciting business. But what about the practice of “Ambush Marketing?”
The Best Social Media Site
So you want to begin using social media but do not know where to start. The answer is surprisingly simple. First you need to identify the community you are trying to reach.
The Battle of on-line versus face to face rages on
One crucial answer that evades us is the effect of on-line shopping versus the experience of face to face. Do we need both? Is one better that the other? Are customers shifting away from the need to experience for the convenience of on-line purchasing?
Managing Sustainability – A key discussion at UFI’s 77th Congress
The issue of sustainability has been hashed and rehashed in the exhibition industry where one side says that the exhibition industry as a whole does not have the power to produce meaningful change, while the other side professes that even small changes can create a large scale difference to our industry and the planet.
Create a Meaningful Attendee Experience
I am sure there are countless ideas that can be incorporated into your conference plans that won’t add a financial burden, create a sense of community and encourage early registration.