Years ago I remember a plethora of general purpose trade fairs. Business fairs is the one example that comes to mind. At these events visitors could find everything from soup to nuts. But during the years these unfocused fairs fell out of favor in light of the more specialized targeted solution exhibitions.
So you want to begin using social media but do not know where to start. The answer is surprisingly simple. First you need to identify the community you are trying to reach.
UFI’s 77th Congress
by Paul Woodward It's not often that you get to [...]
Today we are turning our attention to the technical program. Are the criteria you use different than that used for keynotes?
We all understand the value a high-profile keynote speaker can bring to our conferences and trade fairs but choosing the right speaker can sometimes be a challenge
Could these be two warning signs of a so called, “Double-dip recession?” If the pessimists are right, what does all this mean to the exhibition industry whose success metrics closely mirror GNP and GDP?
Organizers will be faced with new challenges, the most significant being the way exhibitors find value in their exhibition investment.
Wouldn’t fair organizers be prudent to weed out the exhibitors who affect their fairs negatively and replace them with newer exhibitors who can add pizzazz to their overall exhibition?
Living in a connected world has put one more barrier in our path. The solution, in my opinion, is not rocket science; it comes down to two common sense actions: