Inequality in the exhibition industry
In spite of a general consensus that women should have the same rights as men, people in many countries still report that gender inequality persists.
Exhibit Recall
The highly anticipated report by the US based Center for Exhibition Industry Research (CEIR) titled, An Analysis of changes in the Key Factors Affecting Exhibit Recall in the Last decade, has been released.
Video Streaming on Web2.0
I believe that we are on the verge of a new way of promoting our events. Those organizers who embrace the technology early will be in a strong position to modify their approach as tools like video streaming mature.
Ambush Marketing
The exhibition industry is uniformly behind the banning of what has become known as “suitcasing.” This is where non-exhibitors walk the floor of a trade fair soliciting business. But what about the practice of “Ambush Marketing?”
UFI’s New President Takes the Helm
UFI’s New President Takes the Helm
The Battle of on-line versus face to face rages on
One crucial answer that evades us is the effect of on-line shopping versus the experience of face to face. Do we need both? Is one better that the other? Are customers shifting away from the need to experience for the convenience of on-line purchasing?
Create a Meaningful Attendee Experience
I am sure there are countless ideas that can be incorporated into your conference plans that won’t add a financial burden, create a sense of community and encourage early registration.
Non-Core exhibitors; Smart marketing or a slippery slope?
Years ago I remember a plethora of general purpose trade fairs. Business fairs is the one example that comes to mind. At these events visitors could find everything from soup to nuts. But during the years these unfocused fairs fell out of favor in light of the more specialized targeted solution exhibitions.
The Best Social Media Site
So you want to begin using social media but do not know where to start. The answer is surprisingly simple. First you need to identify the community you are trying to reach.
Selling to All Generations
Do you have staff who is serving an age group they feel no affinity to? Do you have twenty-something computer Geeks relating to aging Boomers?