Twitter, Facebook or LinkedIn?
Posted by Barry Siskind Community Manager The debate over which [...]
Reframing Social media
UK based My Job Group recently published a study declaring that social media may be costing British employers as much as ₤ 14 billion annually
Green Exhibitions
I have long believed that real change requires a multi-disciplined approach. I see the futility in asking exhibitors, for example, to green their display when organizers and facilities have not done their part.
The Earth is warming.
During the past decade, exhibition organizers have embraced sustainable programs through the use of greener technologies. However, even with our best efforts, can we stave off the warming?
Old Spice Hits a Branding Homerun
Old Spice pitchman, Isaiah Mustafa, bare-chested and wearing nothing but a towel, answered questions posed by celebrities and laypeople via various social media sites in real time. The result, in the first twenty-four hours they had 5.9 million viewers.
Advanstar Not Resting on its Laurels
Veteran attendees will act as mentors to junior buyers (protégés). The goal is to make these younger attendees better buyers, to help them use the fair better and give assistance to move their careers along.
Exhibitions as a place of engagement
In a word where social media is breaking down barriers between buyer and seller and creating communities of like minded individuals, it would seem to me that the exhibition industry is on the verge of reinventing itself and its role in the marketing/sales/communication programs of corporations worldwide
Paul Woodward takes the helm
The baton of UFI leadership has been passed to Paul Woodward.
Ford Motors introducing their new car on Facebook
Ford Motor Company is breaking with a long standing marketing tradition and is introducing its new Ford Explorer on Facebook rather than at an Auto Show.
It’s the little things that make the difference
Some events lose their perspective and forget, or become complacent, in their relations with the individual companies who keep coming back year after year.