Social media to engage a community
http://www.ispypublishing.com/freestuff/M.I.C.E_7_8_2010.pdf, Julian Temple of the TBC group postulated that social media “was the most important communication tool since e-mail.
Who are your rainmakers?
Not all Rainmakers are the same. Waugh identifies a group called Mist Makers who perform at a level below the level of a rainmaker and Storm Makers who produce at a level above the average of a Rainmaker.
Hotels can lose repeat business with poor Wi-Fi Service; and so can you
Hotels can lose repeat business with poor Wi-Fi Service;
The Power of Appearance
People who work on the trade fair floor and meet customers should look professional; men in ties and women in dresses. When I attend a face to face marketing event I never know what I will see. Some people are over dressed and don’t seem to fit into the industry they represent while others opt for personal comfort in their choice of wardrobe.
The Battle of on-line versus face to face rages on
One crucial answer that evades us is the effect of on-line shopping versus the experience of face to face. Do we need both? Is one better that the other? Are customers shifting away from the need to experience for the convenience of on-line purchasing?
Managing Sustainability – A key discussion at UFI’s 77th Congress
The issue of sustainability has been hashed and rehashed in the exhibition industry where one side says that the exhibition industry as a whole does not have the power to produce meaningful change, while the other side professes that even small changes can create a large scale difference to our industry and the planet.
Create a Meaningful Attendee Experience
I am sure there are countless ideas that can be incorporated into your conference plans that won’t add a financial burden, create a sense of community and encourage early registration.
The Best Social Media Site
So you want to begin using social media but do not know where to start. The answer is surprisingly simple. First you need to identify the community you are trying to reach.
The Care and Feeding of International Exhibitors
Posted by Barry Siskind Community Manager Participating in an international [...]
The criteria for choosing the right keynote speaker
We all understand the value a high-profile keynote speaker can bring to our conferences and trade fairs but choosing the right speaker can sometimes be a challenge