So much has moved us away from the simple pleasures of meeting and talking with people face-to-face. The world of travel has become less friendly rather than more. Maybe the addition of a concierge might be the right remedy to reverse those decreasing attendee numbers.
Maybe, just maybe…loyalty programs have found their way into the world of exhibitions.
Attracting high value delegates to an exhibition can be doomed, without a powerful seminar and workshop lineup. Yet, the issue of measurement is often left to the discretion of the conference and exhibition organizer.
During the past decade, exhibition organizers have embraced sustainable programs through the use of greener technologies. However, even with our best efforts, can we stave off the warming?
In a word where social media is breaking down barriers between buyer and seller and creating communities of like minded individuals, it would seem to me that the exhibition industry is on the verge of reinventing itself and its role in the marketing/sales/communication programs of corporations worldwide
Some events lose their perspective and forget, or become complacent, in their relations with the individual companies who keep coming back year after year.
In Antony Reeve-Crook’s article he states that in spite of the considerable potential for growth over the next 10 years in India (quadruple) there are still major problems to over come. One such as, “Venues are the most important obstacle facing the Indian exhibition”
The U.S. Based Center for Exhibition Industry Research in their latest report titled Power of Exhibitions in the 21st Century found that the Gen X'ers and Millennials have completely different attitudes towards exhibitions than did the baby boomers.
As the exhibition industry finds its legs and the recession slowly lifts, the issue of costs have never been as great.
Posted by Barry Siskind Community Manager In a recent press [...]