Thailand’s Soft Power Shines at Exhibition Industry Summit
Improving urban quality of life and mobility requires collaboration between the private and public sectors to prevent widening inequality.
Improving urban quality of life and mobility requires collaboration between the private and public sectors to prevent widening inequality.
Improving urban quality of life and mobility requires collaboration between the private and public sectors to prevent widening inequality.
Thailand’s food and beverage (F&B) industry is a critical part of its economy, driven by diverse stakeholders, including manufacturers, suppliers, retailers, policymakers, and consumers. The industry thrives on innovation, quality, and sustainability. For these stakeholders, exhibitions play a key role in supporting business growth, driving collaboration, and promoting industry-wide advancement.
The exhibition industry, particularly in advanced manufacturing, is experiencing significant growth, driven by a dynamic business ecosystem, robust infrastructure, and strategic positioning within Southeast Asia. This sector benefits from key initiatives focused on fostering innovation and technology, creating an ideal environment for specialized exhibitions.
The MICE Industry has played an important part in leading the economic impact of business travel. Namely, TCEB is continuously leading the MICE industry in Asia by embryonic development with Social Impact studies and calculation of Social Impact from the MICE industry - Social Impact may be interpreted as any changes people make with the intention to solve social challenges or deliberate attempts to effect positive change.
The MICE Industry has played an important part in leading the economic impact of business travel. Namely, TCEB is continuously leading the MICE industry in Asia by embryonic development with Social Impact studies and calculation of Social Impact from the MICE industry - Social Impact may be interpreted as any changes people make with the intention to solve social challenges or deliberate attempts to effect positive change.
The MICE Industry has played an important part in leading the economic impact of business travel. Namely, TCEB is continuously leading the MICE industry in Asia by embryonic development with Social Impact studies and calculation of Social Impact from the MICE industry - Social Impact may be interpreted as any changes people make with the intention to solve social challenges or deliberate attempts to effect positive change.
The MICE Industry has played an important part in leading the economic impact of business travel. Namely, TCEB is continuously leading the MICE industry in Asia by embryonic development with Social Impact studies and calculation of Social Impact from the MICE industry - Social Impact may be interpreted as any changes people make with the intention to solve social challenges or deliberate attempts to effect positive change.
The food industry in the exhibition sector has been undergoing significant growth in Asia, where the culinary scene is vibrant and diverse. This growth is driven by various factors, such as increasing consumer demand for diverse culinary experiences, rising interest in food sustainability and innovation, the globalisation of food cultures, and the popularity of food-related events and festivals.
Trade exhibitions generate return on investment (ROI), creating business value and economic growth for Thailand. However, as the industry evolves, there is a noticeable shift in priorities. Beyond financial metrics, there is a growing recognition of the importance of emotional experiences and creating a Return on Experience (ROE) that goes beyond the tangible.