Exhibit Recall
The highly anticipated report by the US based Center for Exhibition Industry Research (CEIR) titled, An Analysis of changes in the Key Factors Affecting Exhibit Recall in the Last decade, has been released.
Ambush Marketing
The exhibition industry is uniformly behind the banning of what has become known as “suitcasing.” This is where non-exhibitors walk the floor of a trade fair soliciting business. But what about the practice of “Ambush Marketing?”
The Power of Appearance
People who work on the trade fair floor and meet customers should look professional; men in ties and women in dresses. When I attend a face to face marketing event I never know what I will see. Some people are over dressed and don’t seem to fit into the industry they represent while others opt for personal comfort in their choice of wardrobe.
The Battle of on-line versus face to face rages on
One crucial answer that evades us is the effect of on-line shopping versus the experience of face to face. Do we need both? Is one better that the other? Are customers shifting away from the need to experience for the convenience of on-line purchasing?
Managing Sustainability – A key discussion at UFI’s 77th Congress
The issue of sustainability has been hashed and rehashed in the exhibition industry where one side says that the exhibition industry as a whole does not have the power to produce meaningful change, while the other side professes that even small changes can create a large scale difference to our industry and the planet.
Create a Meaningful Attendee Experience
I am sure there are countless ideas that can be incorporated into your conference plans that won’t add a financial burden, create a sense of community and encourage early registration.
Non-Core exhibitors; Smart marketing or a slippery slope?
Years ago I remember a plethora of general purpose trade fairs. Business fairs is the one example that comes to mind. At these events visitors could find everything from soup to nuts. But during the years these unfocused fairs fell out of favor in light of the more specialized targeted solution exhibitions.
Currency Wars
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The Care and Feeding of International Exhibitors
Posted by Barry Siskind Community Manager Participating in an international [...]
The criteria for choosing the right keynote speaker
We all understand the value a high-profile keynote speaker can bring to our conferences and trade fairs but choosing the right speaker can sometimes be a challenge