So much has moved us away from the simple pleasures of meeting and talking with people face-to-face. The world of travel has become less friendly rather than more. Maybe the addition of a concierge might be the right remedy to reverse those decreasing attendee numbers.
Organizers will be faced with new challenges, the most significant being the way exhibitors find value in their exhibition investment.
In an age of takeovers, closures, co-joining efforts, shrinking markets and highly specialized fairs, one might rightfully ask what’s in a name. If you’re shaking your head wondering what the answer is for you, then you must also be pondering the follow-up question – how much effort is maintaining a name worth?
Wouldn’t fair organizers be prudent to weed out the exhibitors who affect their fairs negatively and replace them with newer exhibitors who can add pizzazz to their overall exhibition?
Attracting high value delegates to an exhibition can be doomed, without a powerful seminar and workshop lineup. Yet, the issue of measurement is often left to the discretion of the conference and exhibition organizer.
Posted by Barry Siskind Community Manager The debate over which [...]
UK based My Job Group recently published a study declaring that social media may be costing British employers as much as ₤ 14 billion annually
I have long believed that real change requires a multi-disciplined approach. I see the futility in asking exhibitors, for example, to green their display when organizers and facilities have not done their part.
During the past decade, exhibition organizers have embraced sustainable programs through the use of greener technologies. However, even with our best efforts, can we stave off the warming?
IFES members addressed a concern near to the hearts of many organizers about exhibitors who are eager to exhibit internationally yet are sometime unaware of the business differences in various regions and cultures around the world.