QR’s versus NFC’s
I just read an article about NFC (Near Field Communications) which is touted as being superior to QR’s and destined to be the next best thing.
The Next Great Challenge – The Supercycle
As the world leaders have concluded their meeting in Davos Switzerland, a new term has appeared in our lexicon: The Supercycle.
Hotels can lose repeat business with poor Wi-Fi Service; and so can you
Hotels can lose repeat business with poor Wi-Fi Service;
Fordlandia
Those who attempt to take a strong brand and replicate it world-wide must pay attention to culture, politics, business habits and attitudes in local communities.
Inequality in the exhibition industry
In spite of a general consensus that women should have the same rights as men, people in many countries still report that gender inequality persists.
Exhibit Recall
The highly anticipated report by the US based Center for Exhibition Industry Research (CEIR) titled, An Analysis of changes in the Key Factors Affecting Exhibit Recall in the Last decade, has been released.
Ambush Marketing
The exhibition industry is uniformly behind the banning of what has become known as “suitcasing.” This is where non-exhibitors walk the floor of a trade fair soliciting business. But what about the practice of “Ambush Marketing?”
The Best Social Media Site
So you want to begin using social media but do not know where to start. The answer is surprisingly simple. First you need to identify the community you are trying to reach.
The Power of Appearance
People who work on the trade fair floor and meet customers should look professional; men in ties and women in dresses. When I attend a face to face marketing event I never know what I will see. Some people are over dressed and don’t seem to fit into the industry they represent while others opt for personal comfort in their choice of wardrobe.
Currency Wars
Posted by Barry Siskind Community Manager As if wars [...]