Exhibitions may be falling behind in data collection
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Posted by Barry Siskind UFIs Community Manager The exhibition industry [...]
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This year’s UFI Digital Innovation Award put a spotlight on technological advances by innovators who push the boundaries of our industry.
There is no doubt that AI has been on everyone’s mind in the past months. It seems every tradeshow organiser has started initiatives to probe, validate, experiment, investigate or even implement AI in their business environment.
What a week we had in Zurich in June – welcoming 300 members and colleagues from more than 40 countries and regions for the many kinds of meetings, including the European Conference. It was surely memorable for all of us who were there (thanks in large part to our hosts, Messe Zürich) – and as the data from our social media analytics show, the events generated an extremely good number of posts and pictures shared online.
With June wrapping up, the first half of 2024 already lies behind us. On my way back from the European Conference a few days back, I scribbled down some notes, remembering some of the things I have experienced as your UFI President. The list got surprisingly long very fast – a testament to our association's intense work, always encouraging us to be a part of it.
In recent weeks, at various industry events, I have had many conversations with UFI members from around the world and colleagues from other event industry segments. In many cases, we ended up discussing expectations towards UFI and other industry associations. Specifically around the question of what members - be they businesses or individuals - expect to receive in return for their membership fees. What is the “deal,” what are the expectations, and how can associations deliver against these?
Software design and development have traditionally been associated with the artistry of expert developers and programmers, but digital transformation has opened new possibilities. Low-Code and No-Code (LC/NC) platforms are tools that allow even those with less technical expertise to participate in the application development process.