Posted by

Barry Siskind

UFIs Community Manager

I wonder how far we have to go to ensure our exhibition visitors have a memorable experience. It seems that the more we provide the more they want.

I read an interesting article in UK’s The Daily telegraph titled, “Hotel offers goldfish for lonely guests.” The story is about a hotel in Dutton, England that charges guests £5 to have a goldfish named “Happy” in their room for the duration of their stay. When the guest returns from a day at a trade fair they can unwind by talking to the goldfish which swims around quietly not interrupting. WHAT?

http://www.telegraph.co.uk/travel/travelnews/9986623/Hotel-offers-goldfish-for-lonely-guests.html

We do all sorts of things to keep our visitors happy including hospitality events, city tours, sporting events, theatre tickets, networking dinners and so on. But we missed the final touch when they face an empty hotel room and are alone. But did we miss the final touch to provide comfort after a long and taxing day?

I am not sure this final touch to the visitors’ experience is necessary or even welcomed. Perhaps after a long day of working the show floor and attending meetings, our visitors want nothing more than a soft bed.

I’ll leave the thought with you. Let me know if you have seen or heard of any interesting initiatives that complete the visitors’ experience.