Freeman’s Joe Popolo in UFI’s Spotlight

Posted by
Barry Siskind
Community Manager

In 2008, Joe Popolo took the reigns at Freeman. At that time the company was nearly a century old and a leading contractor in the exhibition industry (where?). His task was daunting and yet in a few years as CEO, he has changed the company in such a way that it is well-positioned to maintain its leadership spot in the 21st century. Joe Popolo is the focus of UFI’s newest Spotlight on Leaders and Trends.

I asked him what challenges still face Freeman. Here is his answer.

“We have been able to keep the small-company feeling in the family and employee-ownership culture that Don built. It has been a key to our success. Carrie Freeman Parsons, our Vice Chair, and I are committed to making sure we grow thoughtfully. In addition to measuring client satisfaction, we also measure employee engagement. We take this very seriously and are constantly making sure we are listening to our employees and giving them the tools, the support, the voice and the opportunities to be successful.”

To read his entire interview simply go to on the UFI website to open the interview.

Leave A Comment