Nick Dugdale-Moore, UFI’s European Regional Manager, is brimming with excitement over this year’s UFI European Conference, June 3-5 in Gothenburg, Sweden. Taking place in one of the most sustainable cities in the world, delegates will have a chance to experience Swedish style hospitality at the superb Gothia Towers hotel which sits atop the Swedish Exhibition and Congress Centre.
The UFI European Conference, open to all exhibition professionals and not only UFI members, is a great opportunity to learn more about the region, network and create new business relationships. Over 200 delegates from over 30 countries will be in attendance.
The Conference will focus on two themes – innovation and sustainability. Nick explained, “Everything they do in Gothenburg is hard-wired into sustainability – it’s in their DNA. From the food served at events to the venue, to the hotels, it’s mission critical and top of mind at all times. Visitors will have the chance to see first-hand how this emphasis on sustainability plays out during our event.”
Keynote Paddy Cosgrove, Founder and CEO of WebSummit, calls the company, “a software company, not an events company.” His session will focus on the future of live events – something even more timely given the current Coronavirus crisis. While many shows have cancelled or postponed, Art Basel opted to switch to a virtual/online event this year, which is a trend that Paddy had predicted and writes a lot about, and one which certainly will come to the fore again post-crisis. The last session of the Conference is by event tech angel investor Marco Giberti, Founder and CEO of Vesuvius Ventures, discussing – what else? Event Technology.
One of the unique features of the European Conference (besides a wide array of global speakers) are the Deep Dives. After hearing speakers on stage, it’s a chance for the attendees to carry on the conversations with them and each other in thought-provoking, immersive workshops.
Other topics include reinventing your trade shows, sustainable events, new launches and innovation. Visitors will also have a chance to visit the city of Gothenburg on the Friday afternoon after the close of the Conference. If you are visiting why not stay on for the weekend?
For more information and to register for the UFI European Conference, click here: https://ufievent.org/gothenburg2020/. Co-locating with the event is the UFI Forum on HR, June 2-3. The opening day of the European Conference also coincides with Global Exhibitions Day #GED2020 so join us in Gothenburg to celebrate together!