Surf Expo kicked off 2021 as the first major B2B trade show on the calendar in the U.S. While the overall scale was not at pre-COVID levels, based on the number of exhibitors and attendees who participated, there was very clearly a market need in this sector. On site, Surf Expo buyers and retailers reported they prefer to touch and feel the product in-person and build relationships and trust with their vendors now more than ever. Emerald gained practical experience, producing its second live event in the last 11 months.
To help members understand the full picture, SISO and UFI take a deeper dive by including perspective from convention center management, an attendee, and an exhibitor on their show experience.