Posted by
Barry Siskind
UFILive Community Manager
In a communiqué (January 2010) issued by the communication department of the Bilbao Exhibition Centre (www.bilbaoexhibitioncentre.com) one paragraph caught my attention:
“In recent years, the Bilbao Exhibition Centre has entered into several agreements with other trade fair centres and organisers of prestigious international exhibitions and conferences. This new line of work is enabling the centre to broaden the scope of its actions and consolidate its position as a candidate to host a number of highly interesting events for the BEC itself and for local businesses and institutions.”
The result of partnerships has given the BEC access to new markets in new sectors so that in 2009, in spite of the recession, the BEC hosted 183 events drawing 1,227,887 people.
Do partnerships really work?
What should a facility that is looking to expand look for in a partner?
What are some of the obstacles in choosing the wrong partner?
[…] January 28, 2010 Posted by Barry Siskind UFILive Community Manager In a communiqué (January 2010) issued by the communication department of the Bilbao Exhibition Centre (www.bilbaoexhibitioncentre.com) one paragraph caught my attention: “In recent years, the Bilbao … Continue reading … […]
How does this partnership benefit? And why would a Exhibition Centre, partner with other Exhibition Centre?
It is often in the interest of individual shows on similar subject matters to work alongside each other to promote these shows. The shows stimulate the market for both parties, therefore show promotion can be very beneficial.
We do this in a number of shows for Messe Stuttgart (we are the UK office), working with smaller (and larger) shows that will help boost the trade fair industry in that sector.
By doing this, you inevitably have to form agreements with ‘the competition’, i guess the key question would be ‘How confident are you in your product to be able to do this?