Posted by
Barry Siskind
Community Manager
In spite of all your organizational efforts, does luck have an influence on the outcome of your events and exhibitions? That was the focus of a recent report in the Wall Street Journal.
http://online.wsj.com/article/SB10001424052748703648304575212361800043460.html
Author Carl Bialik reported that new research indicates that the belief in luck can have an affect on the performance of those people who are part of your staff, exhibit in your events and attend your conferences.
Lysann Damisch, of the University of Cologne, co-authored a study titled, “Keep your Fingers Crossed.” In her test, participants were given a golf ball and told to putt ten times. Those participants who were told the ball was lucky sank two putts on average more than those who were simply given the ball with no descriptors attached.
If people are positively affected by suggestion then does this provide us with a clue as to how we should be promoting our events or even communicating with our exhibitors and staff?
Re: Luck
An old Yoggie Berra quote- “the more I practice the luckier I get” holds true here.
Marketing is often defined as creating “selling situations”. Attending a seminar and sitting next to a prospect can be called marketing, but luck (if they happen to be a prospect!)cannot be planned.
You create your own luck by placing yourself in selling situations. Being in the right place at the right time. Keep moving!
Your elevator speech for selling is of little interest if your surprise prospect is not interested in your product/service. In the meantime, continue to be open to new people and keep fishing in the right ponds.
Sitting at your office waiting for the phone to ring will not create luck, unless they called the wrong number.