Posted by

Barry Siskind

Community Manager

 

The European Trade fair scene is growing so rapidly that it is often difficult to find a single and reliable source of basic information for organizers to assess new markets, gather competitive intelligence and identify opportunities.

 

For the organizer looking for an overall picture of the European scene, the 2011 Euro Fair Statistics, compiled by UFI, is a great source for audited data..

 

The survey is estimated to cover nearly 45% of the entire European exhibition marketplace. It encompasses European events organized by 564 organizers with a total of 602,681 exhibitors and 22.5 million square meters of rental space.

 

The survey lists the exhibitions by several criteria including size, number of exhibitors and number of visitors.

 

As a one stop overview it doesn’t get much better. If you haven’t already seen the survey, open the UFI website at www.ufi.org  and click the link to Euro Fair Statistics.2011.