The biggest promotional campaign that our industry has ever seen is just around the corner.

I love this global initiative. It is uniting people across our industry regardless of their position, employer, level of experience, origin, culture, language, gender,… we all share the same passion for the exhibitions industry.

GED – 7 June 2017 – is a chance for us all to celebrate the exhibition industry and highlight its positive impact on jobs, business, people, innovation and local investment!

I am, alongside thousands of exhibition industry professionals around the world, counting the days until 7 June 2017, this year’s date for GED. To find out how many days are left, visit, where we’re displaying a countdown for you.

What happened around 8 June 2016?

GED 2016 - Global Activities Around GED 2016 top

The first ever GED, held on 8 June 2016, mobilised the exhibition industry like no other campaign before.

GED16 offered insight into the diverse and extraordinary working place that the exhibition industry is.

Thousands of industry professionals joined events and activities in 60 countries. Associations, companies, universities and individual professionals alike demonstrated their support.

Join me for Global Exhibitions Day 2017 – 7 June

The exhibition industry is now getting ready for GED17. With the title Think Global-Act Local, GED17 puts a special focus on the human side of exhibitions.

The campaign highlights the rainbow of career opportunities that our industry has to offer by sharing the voices of the professionals that drive our industry now and in the future.

We’re talking with industry professionals who have walked the exhibition floors for more than 30 years, and with the students who are yet to take their first steps in the exhibition industry.

Salman_HR_IFP_Behind the Scenes

Plenty of video statements are available on the UFI YouTube channel:

GED is really my day, your day, our day!

Together with our GED partners, we at UFI have developed a GED toolkit with an extensive collection of material that offers easy access to everyone interested in promoting our industry! Let me know if you would like to use our facts and stats on the global exhibition industry, infographics, videos, a countdown, webbanner, social media guides and pictures.

The #GED17 hashtag is already dancing through hundreds of twitter messages capturing all great moments in the run up to GED17. Make sure you sur your efforts don’t go unnoticed!

Besides all the social media activity – which I enjoy a lot – I am particularly looking forward to the local activities that are being planned around 7 June 2017. So far there are three social events I particularly wish I could participate in:

The Association of German Trade Fair Industry (AUMA) plans what looks to be a fascinating forum in Berlin on “Trade Shows as Innovation Hubs – Science to Business”.


Even though I’m afraid of heights, I am impressed by the bungee jumping occasion being set up by the Macau Fair & Trade Association. I am not yet sure how that brave person will hold on to the GED logo while falling off the Macau Tower, but the idea is impressive!


BESTLY run a motorace

One of my favourite GED activities from last year was the ExpoMotoRace through cities of Russia. I am happy to share that the citizens of Russia will again be able to look out for the bikers crossing the country with massive GED flags. Anyone interested in joining, please contact the Russian Union of Exhibitions and Fairs.

Over in Hong Kong the preparations for the 1st Global Exhibitions Day Friendship Football Cup are underway. This cup aims to provide networking opportunities to participants in an informal and sporting atmosphere. As the #ufirunning club is highly appreciated by the runners joining our UFI events, I can recommend sporting networking events!

These activities will surely catch the attention of people beyond our industry, and hopefully raise the curiosity of a few more young professionals. After all, we need great talents to join the exhibition industry to stay fit for the future.

Every activity and event matters! We keep an update on all activities that you share with us on our UFI website.

I am inviting everyone who is reading this blog, whether you work in the exhibition industry, or know someone who does, or you’re simply interested in finding out more, to join the global celebrations for GED17.

Blogger: Angela Herberholz, UFI Marketing & Communications Manager

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