The exhibition industry is at a pivotal crossroads. Traditionally built on personal interactions, trade shows and business events are now integrating AI-driven automation and augmentation to enhance efficiency and engagement. However, this transformation must be handled with care, trust in AI, creative problem-solving, and a balanced approach to productivity remain critical success factors.
Written by Alexandre Roty, Digital Director at MCH Group, and [...]
We’re standing at the edge of something profound. In Amazon's TV series, The Rings of Power, Celebrimbor sits in peace, sipping tea in the sunlight, while the truth – a city engulfed in darkness and fire – lies just beyond his vision. The illusion is seamless and convincing.
This year’s UFI Digital Innovation Award put a spotlight on technological advances by innovators who push the boundaries of our industry.
The exhibition industry is no stranger to innovation, but the integration of artificial intelligence (AI) has marked a new era of possibilities. At UFI, we’ve embarked on an exciting journey to harness the power of AI, transforming the way we organize and experience events.
There is no doubt that AI has been on everyone’s mind in the past months. It seems every tradeshow organiser has started initiatives to probe, validate, experiment, investigate or even implement AI in their business environment.
Software design and development have traditionally been associated with the artistry of expert developers and programmers, but digital transformation has opened new possibilities. Low-Code and No-Code (LC/NC) platforms are tools that allow even those with less technical expertise to participate in the application development process.
It took our face-to-face industry only two years to essentially [...]
The UFI Digital Innovation Award is designed to reward the [...]
How can exhibition organizers and companies use the data from [...]
