Measuring non-monetary value
Posted by Barry Siskind Community Manager In an age when [...]
Are exhibitions the poor cousins in the marketing mix?
When I read magazines that focus on marketing issues there is usually not much more than a passing reference to exhibitions as a legitimate member of the marketing community
Exhibitions and the demographic shift?
The U.S. Based Center for Exhibition Industry Research in their latest report titled Power of Exhibitions in the 21st Century found that the Gen X'ers and Millennials have completely different attitudes towards exhibitions than did the baby boomers.
Social media tools
Today I attended a very informative session offered by the Trade [...]
Dealing with fair crashers
Posted by Barry Siskind I read an interesting article recently [...]
Exhibit Staff Training – whose responsibility is it?
Posted by Barry Siskind UFI Community Manager The Exhibitor’s 2010 [...]
The exhibition industry needs new blood
While there are many colleges and universities as well as professional groups who offer specialized educational programs, many successful organizers have entered the industry in a variety of interesting ways.
Customer Relationship Management for Exhibitions
Posted by Barry Siskind UFILive Community Manager The on-line Wikipedia [...]
Keeping your staff trained
Posted by Barry Siskind UFI Community Manager In a fast-moving [...]