Advanstar Not Resting on its Laurels
Veteran attendees will act as mentors to junior buyers (protégés). The goal is to make these younger attendees better buyers, to help them use the fair better and give assistance to move their careers along.
Exhibitions as a place of engagement
In a word where social media is breaking down barriers between buyer and seller and creating communities of like minded individuals, it would seem to me that the exhibition industry is on the verge of reinventing itself and its role in the marketing/sales/communication programs of corporations worldwide
Ford Motors introducing their new car on Facebook
Ford Motor Company is breaking with a long standing marketing tradition and is introducing its new Ford Explorer on Facebook rather than at an Auto Show.
It’s the little things that make the difference
Some events lose their perspective and forget, or become complacent, in their relations with the individual companies who keep coming back year after year.
The world of business is changing: are exhibitions?
Exhibitions which once were the place for manufacturers to show off new products and services are now challenged by the internet.
Internet Shopping
More and more customers are surfing the internet and finding the products and services they want at a price they are willing to pay before they enter a store. In our situation this would be an exhibition
Murphy’s Law
Posted by Barry Siskind Community Manager I recently had a [...]
Don’t worry: be happy.
Posted by Barry Siskind Community manager On May 11 we [...]
The 2010 UFI Marketing Award
Obtaining personal satisfaction for a job well done can be gratifying but very few of us work in a vacuum. We have staff who contribute to our success and exhibitors and organizers who look with different eyes at those whose efforts have been recognized by their industry.
Red Earth or Blue Earth: How are your meeting participants thinking?
In the 1980’s creative thinking guru Karl Albrecht attempted to answer the question why some people process information one way and others in another and whether the two could work productively together.