Digital trade fair marketing provides the platform for connecting real and digital worlds
Blogger: Henric Uherek, Coordinator Messe Frankfurt Trade fairs are increasingly [...]
8 success factors for the exhibition ground of the future
Blogger: Christoph Spangenberg, Corporate Communications, MCH Group Exhibition grounds must [...]
Social media & trade fairs – a perfect match
Blogger: Thimo Schwenzfeier, Head of Marketing Communication for Messe Frankfurt [...]
The next generation of industry leaders has much to share
Blogger: Sergey Alexeev, UFI President New and alternative ideas and [...]
Marketing trends and exhibitor behaviour
Posted by Barry Siskind UFI’s Community Manager This year’s UFI [...]
Beginning the attendee journey
Posted by Barry Siskind UFI’s Community Manager Much has been [...]
Young professionals deliver unique value to exhibitions
Posted by Barry Siskind UFI’s Community Manager The Center for [...]
The shift in Demographics
Posted by Barry Siskind UFI’s Community Manager One of the [...]
Helping stakeholders prove value
Posted by Barry Siskind UFI’s Community Manager A white paper [...]
Confirmation bias lurks in the boardroom
Posted by Barry Siskind UFI’s Community Manager You and one [...]