Young professionals deliver unique value to exhibitions

Young professionals deliver unique value to exhibitions

Posted by

Barry Siskind

UFI’s Community Manager

The Center for Exhibition Industry Research and SISO has just released another landmark study titled, “2015 Young Professional Exhibitor Needs and Preferences Study.”  The thirty eight page report is packed full of useful information. Here are the five key findings:

98 percent of young exhibitors report that exhibitions deliver unique value that cannot be fulfilled by other marketing or sales channels.

Seven out of 10 young exhibitors view the exhibition channel as a medium to accomplish multiple important marketing and sales objectives.

71 percent state that exhibitions give attendees opportunities to interact with product and 67 percent state that exhibitions provide a setting that enable booth staff to engage with attendees.

One-on-one conversations with exhibit personnel are the number one face-to-face settings of choice.

77 percent report that a ‘friendly and outgoing’ approach is a top-ranked trait young exhibitor’s look for in booth staff.

To order the entire report visit www.ceir .org

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