Put Your PDA Away
Living in a connected world has put one more barrier in our path. The solution, in my opinion, is not rocket science; it comes down to two common sense actions:
The Metrics of the Educational Seminar Program
Attracting high value delegates to an exhibition can be doomed, without a powerful seminar and workshop lineup. Yet, the issue of measurement is often left to the discretion of the conference and exhibition organizer.
Twitter, Facebook or LinkedIn?
Posted by Barry Siskind Community Manager The debate over which [...]
Green Exhibitions
I have long believed that real change requires a multi-disciplined approach. I see the futility in asking exhibitors, for example, to green their display when organizers and facilities have not done their part.
Advanstar Not Resting on its Laurels
Veteran attendees will act as mentors to junior buyers (protégés). The goal is to make these younger attendees better buyers, to help them use the fair better and give assistance to move their careers along.
Exhibitions as a place of engagement
In a word where social media is breaking down barriers between buyer and seller and creating communities of like minded individuals, it would seem to me that the exhibition industry is on the verge of reinventing itself and its role in the marketing/sales/communication programs of corporations worldwide
UFI’s 77th Annual Congress
One of the most anticipated events in UFI’s calendar is the annual “Congress.”
Increase in the minimum wage in China
Recently the government implemented an increase in the monthly wage to 960 Yuan. In real dollars not a lot, but significant in a country where the cost of a latte from Starbucks is 25 Yuan or half a day wages. When you multiply this increase by 1.2 billion the number is staggering.
Internet Shopping
More and more customers are surfing the internet and finding the products and services they want at a price they are willing to pay before they enter a store. In our situation this would be an exhibition
Murphy’s Law
Posted by Barry Siskind Community Manager I recently had a [...]