Responsive Design in Mobile Communications Planning

Posted by
Barry Siskind
UFI’s Community Manager

Stephanie Walden, an editorial intern with Mashables recently posted a terrific article titled “How to Improve Your Mobile Marketing Strategy.”

Walden writes about the importance of responsive design which allows communications through all mobile platforms. However, even though the term responsive has become entrenched in our teleological planning, there are pitfalls.

One issue is that there is huge percentage of the world’s population which now carries one or more wireless devices. The problem is that these same people have a short attention span and are used to bits of information in 140-character snippets.

Her article is a great read if you are like the majority of people in the exhibition industry wrestling with this issue.

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