A message from UFI President Anbu Varathan

Dear colleagues and friends, Normally at this time of year, the show season reaches one of the annual peaks around the world. Yet, one year into the COVID pandemic, venues around the world are serving as vaccination centres and emergency hospitals still in many cases, rather than welcoming show attendees. At UFI, we are tracking the recovery of exhibitions and business events. Where shows have taken place, exhibitors and visitors have expressed their satisfaction with attending shows, as well as [...]

The Exhibition Think Tank Club is starting its new project: the “Journey to reopen the exhibition industry”

As some regions begin to host live events again, and others wait for restrictions to lift, the ETT Club is proud to support the exhibition industry through the process of reopening, with its new Journey to reopen the exhibition industry project. This series of online sessions will invite friends of the exhibition industry to share their insights, knowledge and experiences of how to reopen events, to support others along the journey of reopening. The project is a positive sign to the global exhib [...]

SISO/UFI Deeper Dive: Case Study on MAGIC, WWIN, & OFFPRICE

Eleven months into a global pandemic, fashion forward at an industry trade show means COVID casual, face masks and festival wristbands to signify that participants have tested negative for COVID-19. Despite disruptions and government restrictions, the fashion industry continues to set trends with many firsts in early 2021 for the trade show industry at MAGIC Pop Up Orlando, WWIN Orlando Showcase, and OFFPRICE Orlando Market, held Feb. 9-11 at the Orange County Convention Center in Orlando, FL. N [...]

By | 2021-03-23T10:31:43+00:00 March 22nd, 2021|Americas|0 Comments

#ChoosetoChallenge –This year’s International Women’s Day and Exhibitions

#ChoosetoChallenge is this year’s International Women’s Day (#IWD21) theme. With the global workforce makeup of between 60-70% being women, with a less than representational number being in high level jobs, here’s a list of what we as an industry – and personally - can do going forward: Challenge yourself to say thank you more often. Challenge your company to hire and promote a more diverse workforce when positions open up. Challenge your day-to-day mentality. This time of COVID-19 has forced us [...]

Equality in Exhibitions for International Women’s Day 2021

We strongly believe in promoting diversity and inclusion in the exhibition industry, and we’re very pleased to be recognising International Women’s Day (IWD) 2021. Industry Voices The official theme of IWD 21 is “Choose to Challenge,” and we wanted to give people from the industry that opportunity to share their vision for equality in the exhibition industry. We asked people “What could equality look like in the exhibition industry?” and this is what they said... UFI Connects We are also pleased [...]

By | 2021-03-08T09:06:18+00:00 March 3rd, 2021|All, Americas, Asia – Pacific, Europe, Middle East – Africa|0 Comments

A message from UFI President Anbu Varathan

Dear colleagues, dear friends, Beginning of February, UFI released figures stating the impact of COVID-19 on the global exhibition economy in 2020. COVID-19 has had a significant impact on the exhibition industry all over the world. However, shows are being organised again in safe and secure environments. Hopefully, with the first rollout of vaccines, we will be able to meet again, face-to-face. As I said before, the global economy is expected to see a significant recovery this year. UFI, on its [...]

German trade fair industry demands concept for re-start

The trade fair industry demands a timely perspective for its new start as a result of the Conference of the Federal States’ Prime Ministers  scheduled for 3 March 2021. Exactly one year ago, the first exhibitions had to be cancelled due to Corona; since the beginning of March 2020, the industry has been at a standstill - with a brief interruption. Part of the re-start is to reclassify exhibitions as business platforms, in accordance with the decision of the federal and state governments on 6 May [...]

By | 2021-03-01T14:30:04+00:00 March 1st, 2021|Americas, Asia – Pacific, Europe, Middle East – Africa|0 Comments

On Long-Term Views and Resilience – What the California Redwoods Can Teach Us

In January I went on a road trip to the Northern California Redwoods (USA) located near the Pacific Ocean coast, about a five-hour drive north of San Francisco. For those of you who may be unfamiliar, the Redwoods are some of the oldest living beings on the planet ranging anywhere from 800-1200 years or even more, soaring on average 320 feet or 100 meters tall. Some of the taller trees recorded are in excess of 420 feet, 128 meters. Why am I talking about the California Redwoods? Here’s why: The [...]

All Secure Guidelines

In this taxing and uncertain time, show organisers are going above and beyond to ensure we protect our colleagues, exhibitors, visitors and delegates. We believe when we next meet in organised industry gatherings, our program of enhanced measures will provide all with the assurance and confidence our shows and events have health and safety as our number one priority. The objective of this document is to provide a best-practice guide to industry colleagues who are responsible for organising and d [...]

By | 2021-02-16T11:26:28+00:00 February 16th, 2021|Americas, Asia – Pacific, Europe, Middle East – Africa|0 Comments

SISO/UFI Deeper Dive: Case Study on Surf Expo

Surf Expo kicked off 2021 as the first major B2B trade show on the calendar in the U.S. While the overall scale was not at pre-COVID levels, based on the number of exhibitors and attendees who participated, there was very clearly a market need in this sector. On site, Surf Expo buyers and retailers reported they prefer to touch and feel the product in-person and build relationships and trust with their vendors now more than ever. Emerald gained practical experience, producing its second live eve [...]

By | 2021-02-17T17:07:54+00:00 February 15th, 2021|Americas, Exhibition Industry|0 Comments