Americas Archives

German trade fair industry demands concept for re-start
German trade fair industry demands concept for re-start

German trade fair industry demands concept for re-start

The trade fair industry demands a timely perspective for its new start as a result of the Conference of the Federal States’ Prime Ministers scheduled for 3 March 2021. Exactly one year ago, the first exhibitions had to be cancelled due to Corona; since the beginning of March 2020, the industry has been at a standstill - with a brief interruption. Part of the re-start is to reclassify exhibitions as business platforms, in accordance with the decision of the federal and state governments on 6 May [...]

By Guest| 2021-03-01T14:30:04+00:00 March 1st, 2021|Americas, Asia – Pacific, Europe, Middle East – Africa|0 Comments

On Long-Term Views and Resilience – What the California Redwoods Can Teach Us
On Long-Term Views and Resilience – What the California Redwoods Can Teach Us

On Long-Term Views and Resilience – What the California Redwoods Can Teach Us

In January I went on a road trip to the Northern California Redwoods (USA) located near the Pacific Ocean coast, about a five-hour drive north of San Francisco. For those of you who may be unfamiliar, the Redwoods are some of the oldest living beings on the planet ranging anywhere from 800-1200 years or even more, soaring on average 320 feet or 100 meters tall. Some of the taller trees recorded are in excess of 420 feet, 128 meters. Why am I talking about the California Redwoods? Here’s why: The [...]

By Stephanie Selesnick| 2021-02-17T08:45:00+00:00 February 16th, 2021|Americas, Asia – Pacific, Europe, Middle East – Africa|0 Comments

All Secure Guidelines
All Secure Guidelines

All Secure Guidelines

In this taxing and uncertain time, show organisers are going above and beyond to ensure we protect our colleagues, exhibitors, visitors and delegates. We believe when we next meet in organised industry gatherings, our program of enhanced measures will provide all with the assurance and confidence our shows and events have health and safety as our number one priority. The objective of this document is to provide a best-practice guide to industry colleagues who are responsible for organising and d [...]

By Guest| 2021-02-16T11:26:28+00:00 February 16th, 2021|Americas, Asia – Pacific, Europe, Middle East – Africa|0 Comments

SISO/UFI Deeper Dive: Case Study on Surf Expo
SISO/UFI Deeper Dive: Case Study on Surf Expo

SISO/UFI Deeper Dive: Case Study on Surf Expo

Surf Expo kicked off 2021 as the first major B2B trade show on the calendar in the U.S. While the overall scale was not at pre-COVID levels, based on the number of exhibitors and attendees who participated, there was very clearly a market need in this sector. On site, Surf Expo buyers and retailers reported they prefer to touch and feel the product in-person and build relationships and trust with their vendors now more than ever. Emerald gained practical experience, producing its second live eve [...]

By Guest| 2021-02-17T17:07:54+00:00 February 15th, 2021|Americas, Exhibition Industry|0 Comments

Coming Out Of Your Shell
Coming Out Of Your Shell

Coming Out Of Your Shell

Mash Media MD Julian Agostini reflects on the shell scheme model after a close encounter with the dog’s dinner… On my daily walk the other day, I narrowly avoided stepping in some dog excrement. And, after my instant irritation at the careless dog owner had subsided, along with the relief that I wouldn’t spend the afternoon hosing off my Italian boots, it occurred to me how unusual accidents of this nature are these days. Certainly, there was a time in my youth that coming home or turning up at [...]

By Guest| 2021-02-12T13:06:58+00:00 February 10th, 2021|Americas, Asia – Pacific, Europe, Exhibition Industry, Middle East – Africa|0 Comments

COVID-19 and its Impact on 2020
COVID-19 and its Impact on 2020

COVID-19 and its Impact on 2020

UFI recently released the impact of COVID-19 on the 2020 global exhibition industry with its 26th Global Barometer. It may be summed up in one word: OUCH! By all accounts, 2020 was a painful year of severe contraction for the industry – down by 68% from 2019’s figures. As one could expect, profits were also down in 2020, ranging from 47% in the Asia-Pacific region and Europe, 50% in North America, to 58% in the Middle East & Africa, and 64% in Central and South America. This latest 191 page [...]

By Stephanie Selesnick| 2021-02-09T10:21:37+00:00 February 9th, 2021|Americas, Asia – Pacific, Europe, Exhibition Industry, Exhibition Industry Research, Middle East – Africa, UFI News|0 Comments

A message from UFI President Anbu Varathan
A message from UFI President Anbu Varathan

A message from UFI President Anbu Varathan

Dear colleagues, dear friends, We’re just one month into the new year, so let me wish you all the best for 2021 – and to our colleagues in China, with Chinese New Year just ahead, my best wishes for the Year of the Ox. December and January have been dominated by two COVID-19 developments: the approval and international rollout of the first set of vaccines against the virus, and the emergence of a new, more infectious strain, leading to additional lockdowns and travel restrictions in many parts o [...]

By UFI President| 2021-02-09T10:12:18+00:00 February 3rd, 2021|Americas, Asia – Pacific, Europe, Middle East – Africa, UFI News|0 Comments

Takeaways from Part 2 of the UFI-Explori Global Recovery Insights 2020 Study
Takeaways from Part 2 of the UFI-Explori Global Recovery Insights 2020 Study

Takeaways from Part 2 of the UFI-Explori Global Recovery Insights 2020 Study

“Return on Investment (ROI) from digital events is a something 75% of exhibitors are still searching for, although one in four say the ROI is better than face-to-face events,” commented Sophie Holt, Managing Director of Explori, UFI’s research partner about Part 2 of the UFI-Explori Global Recovery Insights Study released late last year. “As the generally lower total cost of exhibiting equates to a lower investment, a lower return might be needed to ‘balance the books.’” Part 1 of the study was [...]

By Stephanie Selesnick| 2021-01-12T11:03:39+00:00 January 12th, 2021|Americas, Asia – Pacific, Europe, Exhibition Industry Research, Middle East – Africa|0 Comments

SISO/UFI Deeper Dive: Case Study on IGES & SMGS
SISO/UFI Deeper Dive: Case Study on IGES & SMGS

SISO/UFI Deeper Dive: Case Study on IGES & SMGS

Show & Sell: An inside look at two gift shows — one by Emerald and one by Clarion — that were held in-person in November 2020 in Tennessee If you build a marketplace during COVID-19, will exhibitors and attendees come? The answer was clearly yes for the International Gift Expo of the Smokies (IGES), produced by Emerald, and the Smoky Mountain Gift Show (SMGS), produced by Clarion Events North America - the first B2B events in the U.S for these independent show organisers since the onset of [...]

By Guest| 2021-01-11T09:09:41+00:00 January 11th, 2021|All, Americas, Asia – Pacific, Europe, Exhibition Industry, Middle East – Africa|0 Comments

SISO/UFI Deeper Dive: Case Study on Connect Marketplace
SISO/UFI Deeper Dive: Case Study on Connect Marketplace

SISO/UFI Deeper Dive: Case Study on Connect Marketplace

What do event planners want more than anything in 2020? To meet in person. While that has largely been unfeasible due to COVID-19, one independent show organiser, Tarsus Group, found a way to produce a hybrid hosted buyer program and trade show in October in the U.S. To help members understand the full picture, SISO and UFI take a deeper dive by including perspective from convention center management, an attendee, and an exhibitor on their show experience. Click here to read the report If you wa [...]

By Guest| 2020-12-22T14:02:41+00:00 December 22nd, 2020|Americas, Best Practices, Exhibition Marketing, Operations & Services|0 Comments