Takeaways from Part 2 of the UFI-Explori Global Recovery Insights 2020 Study

“Return on Investment (ROI) from digital events is a something 75% of exhibitors are still searching for, although one in four say the ROI is better than face-to-face events,” commented Sophie Holt, Managing Director of Explori, UFI’s research partner about Part 2 of the UFI-Explori Global Recovery Insights Study released late last year. “As the generally lower total cost of exhibiting equates to a lower investment, a lower return might be needed to ‘balance the books.’” Part 1 of the study was [...]

SISO/UFI Deeper Dive: Case Study on IGES & SMGS

Show & Sell: An inside look at two gift shows — one by Emerald and one by Clarion — that were held in-person in November 2020 in Tennessee If you build a marketplace during COVID-19, will exhibitors and attendees come?  The answer was clearly yes for the International Gift Expo of the Smokies (IGES), produced by Emerald, and the Smoky Mountain Gift Show (SMGS), produced by Clarion Events North America - the first B2B events in the U.S for these independent show organisers since the onset of [...]

SISO/UFI Deeper Dive: Case Study on Connect Marketplace

What do event planners want more than anything in 2020? To meet in person. While that has largely been unfeasible due to COVID-19, one independent show organiser, Tarsus Group, found a way to produce a hybrid hosted buyer program and trade show in October in the U.S. To help members understand the full picture, SISO and UFI take a deeper dive by including perspective from convention center management, an attendee, and an exhibitor on their show experience. Click here to read the report If you wa [...]

UFI Report: The Exhibition Industry in Latin America

At 528 pages, covering 27 sectors and including 16 different country reports, UFI’s Exhibition Industry in Latin America (LATAM) Report released at the end of 2020 is the most definitive report on the region since AFIDA last released an exhibition industry status report eight years ago. This new UFI LATAM Report contains key findings including the number of shows, trends and economic development of the region. Ana Maria Arango, Regional Manager of UFI for LATAM oversaw the mammoth effort, with t [...]

Economic Outlook: What industry leaders (you) need to know

What’s the economic outlook in light of the ongoing pandemic crisis, slowing economic growth and geopolitical changes? Has the economic crisis reached the bottom yet? In which countries and sectors is China investing? Will we see a trade war between China and U.S. despite a new presidential administration? Dr. Florence Eid-Oakden, CEO & Chief Economist at Arabia Monitor Research & Strategy, offered answers to these questions during a keynote at the #UFICongress. She provided key data to [...]

Q&A about Geopolitics with Wolfgang Ischinger

How will the pandemic impact global stability? “We have lost almost all of the certainties upon which our foreign policy assumptions have been built for decades,” said Wolfgang Ischinger, a German diplomat who served as the German Ambassador to the U.S. and the U.K. “We live in an extremely volatile world with enormous challenges to our societies and our countries.” Ischinger, who has served as Chairman of the Munich Security Conference since 2008, offered his views on the today’s geopolitical c [...]

9 Learnings about COVID-19 from a Virologist

COVID-19 case counts, virus maps, lockdowns, restrictions, cancelations, postponements have lead the daily news for months. Since COVID-19 was first reported on Dec. 31, 2019, the endless loop of 24/7 media coverage has created fear and uncertainty across the globe. What can we learn when we take a step back and look at the bigger picture through the lens of one virus expert? Current situation: Against a backdrop of COVID-19 cases running lower in Asia, spiking in Europe and hitting record highs [...]

Message from UFI President Anbu Varathan

As we reach the end of 2020 and enter a New Year with renewed hopes and vigours, I am beginning my journey as the President of UFI, the global association of exhibition industry. I look forward to 2021 as a hallmark year for UFI and tap the opportunities that we can avail and move ahead. Year 2020 has been an unprecedented one for businesses worldwide as COVID-19 forced us to realign our goals. There’s a glimmer of hope with the progress made in developing vaccines. Encouragingly, exhibition ind [...]

5 TRENDS TO WATCH IN 2021

We are in unchartered territory with a global pandemic disrupting lives and livelihoods. But, with successful trials paving the way for mass vaccinations, with better knowledge around COVID-19 and faster and more efficient testing schemes available, we are finding ways to live with and ultimately manage this virus. The tide is turning. As we head towards 2021, the UFI team has – as every year – put together five trends that we believe will drive our industry’s development over the next 12 to 18 [...]

TCEB sets up the first milestone of “Thailand LOG-IN Events”

TCEB sets up the first milestone of “Thailand LOG-IN Events” to energize the economy with trade exhibitions. TCEB reviewed the first year of “Thailand LOG-IN Events,” the master plan to boost Logistics, Infrastructure, and affiliated target industries. The bureau promoted international trade exhibitions and officially announced allies in both government and private sectors while the strategic directions of 2021 was also announced. Aiming to step up the foundation development plan and enhance the [...]