TCEB’s Exhibition department’s launch a new campaign, “Thailand LOG-IN Events”

The Thailand Convention and Exhibition Bureau (TCEB) has joined forces with the Eastern Economic Corridor (EEC) and Pattaya city to launch a new exhibition master plan, “Thailand LOG-IN Events,” under the exhibition industry recovery campaign, Re-energizing Exhibition. TCEB’s vision for the Thailand LOG-IN Events is to collaborate the scheme of support policy, subvention, and facilitation between TCEB, EEC, and Pattaya city, to encourage industry stakeholders to expand their new profiles or crea [...]

An Opportune Time to Connect

Now is a great time to refresh relationships with your visitors, exhibitors, sponsors, media and industry. The face-to-face, business-to-business events industry has significantly changed in 2020. Physical exhibitions are under new safety guidelines and will be for the foreseeable future. Virtual events and exhibitions are becoming commonplace. This COVID-19 world is no longer new and (unfortunately) is our normal for now. Most exhibitions traditionally have had a transactional relationship with [...]

So you think exhibitions are dead? You’re wrong.

On Jerry Seinfeld's column about New York’s resilience, and the inspiring energy of meeting face-to-face. *by Fernando Gorbarán, CEO, Messe Frankfurt Argentina, UFI LatAm Vice Chapter Chair Last week a New York Times column by famous comedian Jerry Seinfeld went viral, in which he replies to James Altucher—a well-known businessman and writer—for stating that "New York is dead forever." A few days earlier Altucher had posted on his LinkedIn that, due to the pandemic and thanks to new technologies [...]

By | 2020-09-15T13:58:53+00:00 September 7th, 2020|All, Americas, Exhibition Industry|1 Comment

The end of the world as we know it is officially here

This week the largest business-to-business, face-to-face exhibition in the United States, CES® 2021 moved to an online, all digital event. In 2019, the UFI-approved event had 170,000 visitors, 6000 media, and 4000 exhibiting companies from every corner of the world. This is the first time since 1967 that the exhibition will not be held in Las Vegas – or anywhere in person. Releasing the ‘pivot’ to virtual so early (its scheduled dates were January 6-9, 2021) sent reverberations all around the Un [...]

By | 2020-07-30T14:28:51+00:00 July 30th, 2020|All, Americas, Exhibition Industry|1 Comment

Position paper – Trade fairs and exhibitions business still flat Incentives for exhibitors and visitors needed

Exhibitions are essential strategic instrument to boost economic recovery, digitisation and the Green Deal Fragmentation of reopening conditions Nearly everywhere in the Europe, business events and exhibitions are permitted again, starting the latest in September or – in some cases - October this year. All exhibition centres are in close contact with their local authorities about the respective protocols to keep exhibitors, visitors, contractors and staff safe and healthy. Although in principle [...]

By | 2020-07-17T13:23:44+00:00 July 17th, 2020|All, Americas, Exhibition Industry|0 Comments

If We Hold an Expo, Will They Come?

In the movie A Field of Dreams, one of the premises are, “If you build it, they will come.” It’s something our industry has counted on for decades and even longer! However, if people are fearful of going back to their offices, how are we going to get them to attend our exhibitions? The good news is that expos are open in China and Korea. Recently a select few have been held in the United States. Exhibitors and visitors are populating convention centers again. Unfortunately, even with a few shows [...]

By | 2020-07-17T10:40:34+00:00 July 17th, 2020|Americas, Exhibition Industry|0 Comments

An update from the United-States

With the lack of a national coordinated response, Governors of all 50 States in the US have been compelled to establish COVID-19 policies for their respective states and citizens. Presently there are no restrictions on travel between States, although three of them: Connecticut, New Jersey and New York have placed 14 day quarantines on people arriving from a number of hot spots in the country. What this means for the largest exhibition market in the world: Most convention and exhibition centers i [...]

By | 2020-07-03T09:56:35+00:00 July 3rd, 2020|Americas, Exhibition Industry|2 Comments

New Product Pavilions are Essential to Expos

On a global basis, the number one reason attendees and visitors go to trade shows is to see new products and services. This is borne out in UFI/Explori Visitor Surveys. CES 2020, the largest annual trade-only exhibition in the United States, was held earlier this month in Las Vegas, NV. It had over 175,000 attendees, 4400+ exhibiting companies, and almost 3 million square feet over five venues and took place for four days. Besides hundreds, if not thousands of product launches throughout the sho [...]

By | 2020-01-21T09:48:09+00:00 January 20th, 2020|Americas|0 Comments

Far from extinct, the Mercosur roars

Antony Reeve-Crook, Director, ArciMedia Ltd. Twenty years in the making and the European Union has finally signed the paperwork on a trading deal with the Mercosur trading bloc in the Americas, a deal that creates the largest multinational trading market in the world at 780 million people. It’s big news for EU organisers active in the region, such as Reed and Clarion, which represent many EU companies looking to enter or grow in the Mercosur members Brazil, Argentina, Paraguay and Uruguay (Ven [...]

By | 2019-07-12T14:46:23+00:00 July 12th, 2019|Americas, Europe|0 Comments

What are US Organizers Looking for When Going Offshore?

Stephanie Selesnick, International Trade Information, Inc. One of the more anticipated sessions at the upcoming UFI European Conference taking place in Birmingham, UK from May 15-17 is the Glocalization 1: U.S. Players Reaching Out moderated by Gabrielle Weiss, Publisher and Editor, Trade Show Executive, Mary Larkin, Executive Vice President, Diversified Communications, Cassandra Farrington, Co-Founder and CEO, Marijuana Business Daily; President at Anne Holland Ventures Inc. and Dianna Steinb [...]

By | 2019-04-24T08:19:32+00:00 April 12th, 2019|Americas, Europe, Exhibition Marketing|0 Comments